Will.i.am and his amazing technicolor jacket are accused of 'subliminal advertising' on BBC's The Voice
08:28 GMT, 25 April 2012
He has already been warned to tone down his aggressive attitude towards Jessie J, and now will.i.am could be in further trouble.
The Voice judge has caused a public outcry as viewers have complained that he has been slyly advertising his music on the BBC show.
The 37-year-old music star has been seen wearing his own designed clothing while appearing on the show and his jackets have lyrics embroidered onto them.
Bad boy: Will.i.am has been accused of advertising his music on The Voice UK
For the first few blind audition shows that will.i.am appeared in, he is seen wearing the same blue and yellow jacket throughout filming.
Subliminal: The lyrics on the jacket
The bright piece of clothing, which featured white arms, clearly had the words 'Go hard or go home' on the front left panel.
That phrase is part of a set of lyrics from his most recent single T.H.E, The Hardest Ever which features vocals from Mick Jagger and Jennifer Lopez.
On the track, which reached number
three on the UK charts, both Lopez and Jagger sing the hook: 'You can go
hard or you can go home.'
This prompted one fan to question whether the music producer was allowed to be advertising his song on the show.
The hardest Ever: The Black Eyed Peas star has the same jacket in different colours
Star quality: The rapper and singer had the clothing custom made especially for him
They tweeted the BBC and said: 'If that isn't advertising your new song, I don't know what is.'
Another viewer said: 'I didn't notice will.i.am had song lyrics on his jacket on The Voice, but the song was in my head today! Subliminal advertising'
It has been suggested that the BBC were unaware of the song lyrics when the show was originally filmed back in January.
seems the Black Eyed Peas frontman has the same jacket in different
colours after he showed off two more variations during the Battle Rounds
of the show.
And another one: The music artist is clearly a fan of the jacket design
According to TMZ.com, the singer is currently facing legal action due to another clothing related matter after I.Am.Clothing claimed he reneged on a contract deal.
The designer company said will.i.am signed a deal in 2010 to lend his name for marketing purposes to the business until 2016.
However, will.i.am and his team say the deal is already over and they are now facing a $2 million lawsuit.