How low will the BBC go The Voice accused of using Holly Willoughby's plunging neckline in BGT ratings battle
14:25 GMT, 7 May 2012
She is famed for her enviable assets and wearing dresses that accentuate her womanly curves.
But today the BBC were accused of playing dirty by using Holly Willoughby's plunging neckline to attract viewers and boost ratings.
The Voice presenter presented this Saturday night's live show in a low-cut black gown as the ratings battle between the show and Britain's Got Talent.
Necklines at dawn: Holly Willoughby's return to her favoured plunging neckline drew comments the BBC have employed an age-old technique to boost ratings
And according to the Star, BBC bosses are hoping that her cleavage will draw in more viewers in an attempt to beat its ITV rival.
An insider told the paper: 'We know it’s all about the voice but on Saturday night it was all about the boobs!
'Holly looked sensational.She’s just what the show needs and gives fans two good reasons to tune in every weekend.'
Secret weapon: Holly Willoughby wore a very plunging dress when she hosted The Voice on Saturday night and BBC bosses are believed to be hoping her cleavage will be a ratings winner
Plunging: Holly also made the headlines when she hosted Dancing On Ice
This is not the first time that Holly
and her assets have made headlines, after she became well-known for her
plunging dresses when she presented Dancing On Ice, with one dress in
particular causing quite a stir.
But while The Voice bosses hope she
will be their secret weapon, they have also told the judges to toughen
up and be more critical towards their contestants.
The Voice has seen its popularity
drop in recent weeks, particularly this weekend when it lost the ratings
battle with BGT on Saturday night by a couple of million viewers.
as it saw its ITV rival surge ahead in the all-important war which
peaked at 11million viewers to The Voice's 9.1million, BBC bosses have
told the judges to get meaner.
Toughen up – there's a war to be won! The Voice judges have been told to be meaner to their acts as they lose the ratings battle with ITV rival BGT
Viewers slammed the show for being too nice and as a result, Sir Tom Jones, Jessie J, will.i.am and Danny O'Donoghue have been ordered to start being more critical about their acts and stop sugar-coating their performances with compliments and praise.
Producers hope this will increase ratings again after their figures were down by a million on the previous week and have also suggested that they will double the number of singers axed each week.
Ratings winner: Simon Cowell leads out his BGT judges who are pulling in millions more viewers than The Voice because of their criticism of bad acts
A source told the Sun: 'The Voice originally sold itself as
being the “nice” talent show but once it moved into its live stage, a lot of viewers have tired of
it and criticised the coaches for being too nice to singers who just
aren’t that great.
'Bosses have now told them to toughen up, be meaner and to really speak their minds – even if it means upsetting people.'
Abnd viewers took to their social networking sites in their droves to criticise the way The Voice, calling it 'dull and boring'.
Too nice: Even Sir Tom Jones, who has been in the business for 50 years, was told to get tougher with his acts
Tweeters were the most vocal with one saying: 'The dear old Beeb can't do this reality stuff. The Voice is dying before our very eyes. It's just not much cop.'
TV presenter Michael Underwood wrote about BGT: 'Some honest negative opinion. You don't get that on The Voice!'
And another added: 'Boring singers, boring songs and boring nicey nice judges.'
Cheer up, you're winning! Cowell is snapped leaving BGT on Saturday night when it landed two million more viewers than The Voice
Jessie J has already admitted that she needs to get tougher and said: 'It is hard when Tom, Will and Danny are
saying people are great and I think they are c**p.'
ITV chiefs were thrilled with BGT’s
showing on Saturday, when it peaked at 11million viewers to The Voice's
9.1million. BGT also won the highest average rating – 9.5million to
Even Simon Cowell took a swipe at his BBC rival when praising boyband The Mend who performed on BGT and said: 'Being a star in the music business is more than just a voice. You have got to have charisma and chemistry.'
Having a pop: Cowell praised boy band The Mend on BGT on Saturday and had a dig at The Voice when he said being a star is more than just having a great voice