Retail scalping, and why it may be cheaper to save up for real Missoni than buy its Target line on eBay

7:36 PM on 14th October 2011

On target: Scalpers aim for items that are instantly recognisable as a designer brand - such as Missoni

On target: Scalpers aim for items that are instantly recognisable as a designer brand – such as Missoni”s zig-zags – and that have limited availability

30,000 and counting: Within hours of Missoni for Target

30,000 and counting: Within hours of Missoni for Target”s launch, eBay was flooded with pieces from the collection at much higher prices than those at the store. Retail scalping is a growing international trend