The Prince Harry effect: Mollie King is the new ambassador for Aspinal of London (and even has 450 handbag named after her)
14:52 GMT, 18 April 2012
It seems Aspinal of London and Prince Harry share the same taste in women.
The luxury brand hired the young Royal's 'ex-girlfriend' Florence Brudenell-Bruce as the face of their Spring/Summer campaign.
Now they have signed his latest rumoured flame Mollie King – and even named a handbag after her.
The Saturdays singer was carrying the Mollie satchel by Aspinal of London at Radio One studios in London earlier this week
The 24-year-old Saturdays singer was spotted carrying the new 'Mollie' on Monday.
The 450 satchel, available to buy online, was unveiled last week and is described on the Aspinal of London website as ' a must-have investment piece for the modern girl on the go' and is available in tan, beige and black.
Despite rumours that Mollie is dating the Prince, the brand maintains the timing is just a happy coincidence.
The 450 bag is available in black, beige, right, and will be available in denim croc-effect, left, in the summer
A Spokesperson said: 'Mollie is an ambassador for the brand, she gets to pick out favourite pieces and we named the satchel after her – that was done a long time ago.
'The timing is a completely a coincidence, it just so happens chairman Iain Burton adores Mollie, he loves the look of the band and has always wanted to collaborate with her.'
Mollie first met the Prince back in
July 2010, at the Asprey World Class Cup at Surrey's Hurtwood Polo Club,
when she cheered him on the polo field from the stands, before later
being introduced to the royal.
Aspinal of London follows in the footsteps of Mulberry, who named a similar style bag after Alexa Chung in 2010
and Harry are said to be taking their relationship slowly, with the
singer keen to 'drop a few hints' rather than out rightly confirming the
A source told
Katie Nicholl in the Mail On Sunday: 'They’re having a lovely time
together but she won’t say anything publicly because she knows that will
mean the end of it.
'She loves the publicity so she is happy to drop a few hints and keep people guessing.'
Aspinal follows in the footsteps of Mulberry – who became firm fashion favourites after naming a bag after presenter Alexa Chung.
Recently, Mulberry unveiled the Del Rey, inspired by sultry singer Lana.