The perfect outfit for a date: New research claims to have identified the look guaranteed to make any man swoon

The perfect outfit for a date: New research claims to have identified the look guaranteed to make any man swoon

Men are most attracted to a woman wearing red, says new research. But what else should you wear if you want to find love Here, experts reveal the ultimate date outfit. Prepare to be wowed!


Researchers at New York’s University of Rochester found that men believe women wearing red are more likely to respond to their advances. It stems from biological instincts — female primates such as baboons go red in the face when they are fertile.

‘In nature, red is a sexual colour,’ says fashion psychologist Kate Nightingale, who works as an image consultant. ‘If you are wearing red, it says to your date you are willing to be considered in that way.’

The Duchess Of Cambridge

Kate Beckinsale

Date material: The Duchess of Cambridge with her long, glossy locks and Kate Beckinsale wearing red


The first body part men notice is your hair — 82 per cent of men think it’s a key part of a woman’s sex appeal. And while blondes might have more fun, it’s brunettes that men really see themselves settling down with: 60 per cent consider brown-haired women more trustworthy and loyal.

Men’s favourite hairstyle is, apparently, long and worn down. Although fringes might be in fashion, men find them a turn-off. Poker-straight hair is another no-no. ‘It suggests you’re demanding and are overly concerned with your appearance,’ says Kate. In fact, it’s no wonder Kate Middleton bagged a prince — her hairstyle is the most attractive to men. ‘A loose wave shows you can relax in his company. Above all, hair should look glossy and healthy — it’s a key indicator of fertility,’ adds Kate.


We all know that if you’re wearing a short skirt, you need to balance it out with a higher neckline. But a study by the University of Leeds has revealed the optimum amount of skin to have on show is 40 per cent if you’re looking for a lasting relationship.

So, if you’re showing your legs, you need to cover up your arms. Or if you’re wearing a strapless dress, make sure it’s not above your knee. You’ll probably be sitting across the dinner table from your date, so the ideal outfit could be a scoop-neck dress with three-quarter-length sleeves.



The neck is an erogenous zone, so draw his attention with a fine necklace (left) and opt for a 3in heel (right)


If you want to ooze confidence, stick to a dress or a skirt. Researchers at the University of Hertfordshire asked 300 people to make a snap judgment on women wearing skirts or trousers of the same fabric. Women in skirts were seen as more successful and confident.


Women at the peak of their fertility cycles took three seconds longer to walk the same distance as those who weren’t — and men judged their walk to be sexier. ‘Wearing heels mimics this,’ says Kate. But don’t go for stilettos: a 3in heel should be the maximum.


When considering a future with you, men are subconsciously looking for signs of fertility. The biggest indicator is the hip-to-waist ratio. Your waist should be from 0.6 to 0.8 of the size of your hips. Divide your waist measurement by your hip measurement. If your hips are 38in, your waist should be around 28in.

One in four people don’t clean their teeth before a date

‘This dates back to ancient times, when women were judged on their child-bearing ability,’ says Kate. If you don’t naturally have a waist, fake it by wearing a dress that draws you in, or a belt.


Avoid wearing anything too directional or trendy. ‘In relationship terms, this is shorthand for “high maintenance”,’ says Kate. Jumpsuits and leggings came top in a poll of items of women’s clothing men hate, along with harem pants, tuxedo jackets, gladiator sandals and furry Ugg boots.


The neck is an erogenous zone, so draw his attention with a fine necklace. But beware of too much skin. A flash of decolletage is fine, but Kate warns: ‘Men are attracted to flesh when they are looking for a brief encounter. But when looking for a long-term mate, they will avoid accessible women, because they can’t count on their fidelity.’


Don’t layer it on. One in five men think their partner wears too much make-up, with heavy foundation and too much blusher the biggest turns offs. If you’re going to accentuate any feature, make it your lips. A man will spend half of the first ten seconds of a meeting with you looking at them. If you’re wearing lipstick, he’ll stare for even longer — pink holds his attention for 6.7 seconds and red for 7.3 seconds.