Now you can SHOCK your body into losing weight! The pain-free treatment that uses electrical currents to zap excess pounds
22:01 GMT, 3 August 2012
A spa chain is providing a weight loss treatment that claims to remove inches off waistlines instantly.
The 'detoxifying' treatment, labelled FatGirlShrink, aims to eliminate water weight by applying muscle-stimulation electrical currents to the body.
On offer at Bliss Spa's New York and Florida locations, the procedure is said to be pain-free and involves the application of thermal clay which serves as a conductor to the electricity.
Instant: A new weight loss treatment, seen above, claims to eliminate inches within minutes. It uses electricity to stimulate muscles and get rid of water weight
The procedure starts by 'measuring problem parts', as described on the spa's website, before slathering on a sludgy solution, that mixes a series of products, over the parts.
A practitioner from the spa told Good Morning America: 'Seaweed helps to detoxify and re-mineralise your skin while the clay conducts the current'.
A clay mask is spread over the top of the solution before pad that emit a 'gentle muscle-stimulating current to encourage circulation'.
Original: The treatment, seen above, uses clay as a conductor for the electricity
The process is said to eliminate excess water weight from the body.
'It's definitely going to help your psyche [too] but we're not going to be attaching it to your brain,' the practitioner added.
Weight debate: Experts say the procedure should only be adopted by those who 'can't otherwise exercise'
The treatment treats a woman's abdomen muscles, thighs and rear.
For men, the current is focused on the abdomen.
The spa stressed that the procedure is not permanent and results vary from person to person.
It also recommends that people book in for a number of sessions, naturally, which are each priced at $180 per 60-minute sessions.
Medical experts have deemed the practice a fad.
'Electrostimulation is one more fad for people who have spent their whole lives gaining weight effortlessly and now want to lose that weight effortlessly and quickly,' said Dr Ronald Sha, medical director at the Duke Diet and Fitness Center in Durham, North Carolina, who spoke to The New York Times.
Dr Jeffrey Morrison, a Manhattan-based family practitioner and nutritionist, agreed.
'Electrostimulation is really only a reasonable option for people who are sedentary or who can't otherwise exercise. [Everyone else] can burn much more calories working out with a trainer and following a healthy diet.'