The miracle of make-up! Women believe cosmetics make them look TEN years younger (unless you're under 21, when it has an ageing effect)
A full 100 per cent of 60 to 69 year olds thought that make-up made them look youngerCarol Vorderman, 51, looks 53 bare-faced – but 46 with full make-up



17:41 GMT, 14 November 2012

More than 70 percent of UK women over 30 believe make-up can make them look younger with some thinking it can take 10 years off their age.

A new survey by beauty retailer has revealed that almost three quarters of women believe that make-up makes them look dramatically younger.

Of that 70 per cent, 36 percent thought that make-up made them look one to three years younger, 29 percent thought it could make you as much as five years younger.

Going for the natural look: Carol Vorderman left her cosmetics bag at home as she went make-up free while arriving at the ITV Studios to present Loose Women on Thursday

What a difference: Carol is usually seen wearing heavy make-up, but decided to take a softer approach with her daytime look ion this occasion

The beauty myth: Respondents to the survey said Carol, 51, looked 53 with no make up, but just 46 – seven years younger – when she chose to wear a full face of cosmetics

An optimistic 18 percent thought make-up took off an impressive seven years off and two percent even thought it took an impressive 10 years off their real age.

The study also found women under the age of 21 try to look older and more mature, and use make-up to do so.

Of the under 21s who voted, a huge 71 percent thought that make-up made them look older.

Whereas among the over 30s research revealed that 62 percent of 30 to 39 year olds thought they looked younger with make-up.

An increasing 73 percent of 40 to 49 felt they looked younger with make-up, with a larger 79 percent of 50 to 59 thought make-up shaved years off their real age.


100 per cent of 60-69 year olds say they look younger in make-up


73 per cent of 40-49 year olds

62 per cent of 30 – 39 year olds

A full 100 percent of 60 to 69 year olds thought that make-up made them look younger.

Escentual asked respondents to guess ages of celebrities, one image with make-up and the other without. As a result we can see the full impact of make-up in reducing those over 30.

Comparing Carol Vorderman with and without make-up respondents said the 51-year-old looked 53 without slap.

But with make-up they knocked an incredible seven years off her real age.

Emma Leslie, beauty editor at said: 'These results show the power of high quality make-up and skincare. It shows the anti-ageing effect that the right beauty tools can create.'

'A good concealer can brighten tired eyes and lift cheekbones, while blusher can bring a youthful flush to the complexion.

'To turn back the clock I’d recommend a dewy foundation, stay clear of mattifying products. If you don’t need or want heavy coverage, a BB cream works wonders to even out, brighten and hydrate the skin.'