Life's too short! The male platform is back, and this time it's not just Tom Cruise and Sarkozy who are stocking up
When vertically-challenged Tom Cruise, Nicolas Sarkozy and Bono step out in stacked heels or wedges they are openly – and internationally – ridiculed.
But new sales figures reveal that they are far from alone in wanting to cheat a little with their height.
Debenhams launched shoes that are half an inch taller than the average men's heel last week – and sales have outstripped expectations by 85 per cent.
A tall ask: Tom Cruise wearing invisible heels which make him almost the same height as Cameron Diaz who is two inches taller – and is wearing stilettos (left) while Brad Pitt wears his heels with pride
The department store introduced a range of 'platform' shoes for men in response to consumer demand. But even they were surprised when the heels leapt to the top of the bestseller list in the menswear department.
Spokesperson for Debenhams, Lizzie Singleton, says: 'This will come as welcome news to shorter men everywhere.
'Now there is a stylish way to boost your height whilst still being on trend, as opposed to opting for the dreaded Cuban heel.'
Who say's it's cheating Nicolas Sarkozy shows off heels that are considerably higher than Cameron's in this picture
Platforms are back! These J Jeans by Jasper Conran brogues are selling out at Debenhams
She added: 'In recent years we have seen women’s heels go to extreme lengths and now men are finally able to measure up.'
Celebrities such as Tom Cruise, Nicolas Sarkozy, Simon Cowell, Bono and Robert Downey Junior are rarely spotted on the red carpet without their height-boosting footwear.
And even average height Brad Pitt and 6' 4″ David Hasselhoff have been spotted recentlywearing unusually high heels.
The shoes on sale in Debenhams are significantly higher than the retailer’s average footwear and can boost a man’s height by a crucial 1.2 inches.
J Jeans by Jasper Conran's male heels look like your classic brogue and are also available as boots, prices start at 80.
The heel is not obvious but allows the wearer to subtly boost their height while still being on trend
Singleton continues: 'We haven’t seen a trend for platforms since the
1970’s – however we are urging men to leave their vintage heels in the
loft and opt for a more stylish 2012 version'.
footwear was first used in Ancient Greek theatre to boost the height of
important characters. But it did not become mainstream until the 1970s when
popularised by rock stars and models.