The make-up of Britain: Northern women slap it on, Southern girls prefer a natural look

The make-up of Britain: Northern women like to slap it on while Southern girls prefer the ‘natural look’ (with the exception of Essex)

4:41 PM on 13th October 2011

Primed examples: Geordie Shore Primed examples: Geordie Shore

Prime examples: Geordie Shore”s Holly Hagan (left) and TOWIE”s Amy Childs both like to wear a lot of make-up

HOW LONG TO CHOOSE PERFECT FOUNDATION 3 HOURS IN THE SOUTH

Northern women buy, on average, a new pair of false eyelashes every fortnight

Midlands women own on average ten red lipsticks

Irish women tend to reapply mascara three times a day

British women are most likely to apply fake tan on a Thursday evening, leaving enough time for the colour to develop before Friday and Saturday nights out

Southern women spend three hours carefully choosing the correct skin tone match of foundation / tinted moisturiser

Opposites: While northern girls can wear up to three pairs of fake eyelashes at once, southerners tend to prefer the minimalist look Opposites: While northern girls can wear up to three pairs of fake eyelashes at once, southerners tend to prefer the minimalist look

Opposites: While northern girls can wear up to three pairs of fake eyelashes at once, southerners tend to prefer the minimalist look

TOP FIVE BESTSELLING PRODUCTS BY REGION
Regional trend: Women in the Midlands own, on average, 10 lipsticks each

Regional trend: Women in the Midlands own, on average, 10 lipsticks each

Fake tan

Bronzer

False eyelashes

Pink lip gloss

Mascara

Fake tan

False eyelashes

Lip gloss

Bronzer

Mascara

Tinted moisturiser

Concealer

Mascara

Powder

Pink lip gloss

Mascara

Eyeliner

Foundation

Pink lip gloss

False eyelashes