The magic touch: Myleene Klass smoulders as a fashion fairy godmother in new Littlewoods advert
15:46 GMT, 27 September 2012
It's been a difficult year for Myleene Klass, who was devastated when her husband Graham Quinn walked out on her after just six months of marriage, but it seems the TV presenter still has the magic touch when it comes to fashion.
The 34-year-old Littlewoods brand ambassador shows her playful side in a new 2.3m autumn TV advert for the online department store.
Dressed in a tight red dress, Myleene is seen gliding through a playground filled with women riding on a carousel.
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Spellbound: Myleene Klass appears in an enchanting TV advert for Littlewoods
Playful: Myleene is seen gliding through a playground filled with women
As she touches each woman, their outfits transform into a series of stylish dresses and formalwear.
Littlewoods brand director Gary Kibble said: 'The Littlewoods touch brings to life the true essence of the brand, which is all about helping families to achieve the things they aspire to as well as the things they need.'
The advert comes as Myleene prepares to launch her second collection for Littlewoods.
'I am delighted to be working as a brand ambassador for Littlewoods,' Myleene said earlier this year.
'As a busy working mum, I know the importance of being able to shop how I want, no matter where I am and Littlewoods lets me do just that.
Sultry: The TV presenter is the brand ambassador for Littlewoods
Fashion fairy: As she touches each woman, their outfits transform
'Collaborating with the team on my fashion range allows me to work with a brand which I have known and loved since childhood and it also lets me share my design ideas and bring them to life.
'I’m looking forward to inspiring others through my latest fashion collection.'
Myleene, who was born in Norfolk, has two daughters with her estranged husband, four-year-old Ava Bailey and Hero Harper, one.
Girl talk: Myleene chats with two models
Style queen: The advert comes as Myleene prepares to launch her second collection for Littlewoods
She shot to fame in 2001 when she appeared in ITV's ground-breaking music reality show, Popstars, and was chosen as one of the five bandmates to be part of the winning group, Hear'Say.
She came second in the sixth series of ITV's jungle reality show I'm A Celebrity Get Me Out Of Here in 2006.
Visit www.littlewoods.com for more information on Myleene's latest collection
Casting a spell: Myleene transforms another woman from casual to chic
Watch Myleene Klass's new Littlewoods advert: