Take a bow (and arrow): How The Hunger Games, Snow White and now Disney's Brave has sparked soaring demand for archery lessons
18:35 GMT, 21 June 2012
Women are rekindling their love for the once-forgotten sport of archery as they aspire to channel their inner Katniss Everdeen.
Thanks to good-looking cameos in three recent blockbuster films; The Hunger Games, The Avengers, and Snow White and the Huntsman, archery's poised and powerful image has seen a resurgence in popularity.
Individual membership to USA Archery has increased nearly 20per cent since last December, and with today's release of Disney's Pixar-animated Brave, it is set to spike even more.
From combat to cool: Women are rekindling their love for the once-forgotten sport of archery, channeling their inner Katniss Everdeen, The Hunger Games' heroine
Teresa Iaconi, a spokesperson for USA Archery, the national governing body under the U.S. Olympic Committee, told the New York Post: 'There’s been a huge uptick in archery interest over the past year.
'Particularly in the past two to four months, which is definitely reaching a fever pitch with Hunger Games. [These] films are bringing the sport to the forefront of pop culture,' she added.
The graceful sport has also made its way into fashion, with fashion houses and stylists taking swift hold of the trend.
Hermes featured a leather bow and arrow set in its fall 2011 runway collection, and Mad Men's Christina Hendricks donned a gown and crossbow for V magazine's March 2012 issue.
Now, New York's two ranges, Queens
Archery and Pro Line in Ozone Park, are trying to keep up with the
rapidly rising demand from women who want to take up the poised and
Archery rivals: The sport has make cameos in four recent blockbuster films; Brave (pictured), The Hunger Games, The Avengers, and Snow White
Increasing popularity: Individual membership to USA Archery has spiked nearly 20 per cent since last December, thanks to movies like The Avengers (pictured)
Lizzio, who runs Queens Archery with his wife Martha, said in the past
year, business has spiked by nearly 50per cent, and reservations for
lessons are booked out months in advance.
Mr Lizzio said: 'The increase is mind-boggling. I never dreamed of ever seeing this much interest in archery – especially in the New York metro area.'
'Ninety percent of the calls I get are from women. It’s something they feel they can do on an equal basis with a man, and… it’s something they can come to with a date or their husband.'
Pixar's new film Brave centres around a young skilled archer named Merida, who welds a bow and arrow to save her family from her Kingdom's evils.
In the real world: New York's two ranges, Queens Archery and Pro Line in Ozone Park, are trying to keep up with the rapidly rising demand from women
New York Sports Clubs now offers a Brave: Change Your Fate Workout at select gyms.
The 45-minute workout uses a fitness bow as a workout tool, alongside regular lunges and aerobics.
Amira Lamb, a trainer at NYSC trainer said Merida’s feisty fighter spirit hepled to inspire the female-friendly workout.
She said: 'People want to be superheroes. And this is more exciting because in normal classes you just use bars and dumbbells.