The Great British Bake Graph! Trend timeline reveals how our love of home baking has risen and flopped each decade since the 1900s (and we are now baking more than EVER)
The Great British Bake Off final expects to draw an audience of over 4 million tonight
27% of Britons say they will bake more in the next year
National Baking Week runs 15th -21st OctoberBaking is most popular in Yorkshire1 in 7 adults bake at least twice a week
17:26 GMT, 16 October 2012
Tonight's grand final of the Great British Bake Off is expected to draw over four million viewers. Not bad for a genteel BBC2 show about cakes.
The show has become one of BBC2’s biggest success stories with a peak of 4.6 million tuning in each week to see presenters Sue Perkins and Mel Giedroyc and judges Paul Hollywood and Mary Berry whip up a TV storm.
The show has been credited with making baking cool again, and reminding boys where the kitchen is (tonight's final is all male and judge Paul Hollywood's heartthrob status continues to soar). But Brtiain's love of baking isn't really new at all – just ask your grandmother.
The trend for home baking has been in and out of vogue many times over the last century
From the launch of Good Housekeeping magazine in the 1920s to the introduction of TV chefs post-Coronation in the 1950s, the last century has seen the popularity of baking rise and fall according to social and economic trends.
Today's thrifty climate means that we are enjoying home comforts as well as needing to stretch our bank accounts while in the 1930s the increasing popularity of cars and therefore picnics caused a boom in baking, and in the 1980s celebrity chef Delia Smith stirred our passions for the kitchen with her 'How to Cook' book.
Factors contributing to the decline in home baking over the century include women going to work in the 1910s, rationing in the 1940s and mass produced processed food arriving in homes in the 1960s.
To celebrate National Baking Week (which runs from 15th-21st October) and the Great British Bake Off final kitchen appliance company Kenwood has compiled a time line of baking trends with help from Wendy Wilson, archivist from Britain's oldest weekly women's magazine The Lady, and Dr Valerie Mars, a food historian.
Dr Mars says: 'Baking trends are essentially uneven. Some people will always bake, especially in places with a long-standing tradition such as Yorkshire, but fashion also has a huge influence. In the current economic climate, an increase in baking at home by those who discover and enjoy the craft provides a logical way of economising during hard times.'
Bake Off judge and trained baker Paul Hollywood seen today ahead of the final
Paul and fellow judge Mary Berry have gained a cult following on the show
Paul and fellow judge Mary Berry have gained a cult following on the show
THE RISE AND FALL OF BRITISH BAKING SINCE THE TURN OF THE CENTURY
1900s (the trend for baking RISES)
The grandest households still have their own pastry cooksGirls were taught cookery in schools and at academies such as Marshall’s School of Cookery in London and Edinburgh College of Domestic ScienceGas companies are leasing stoves out to their customers, releasing cooks and housewives from the tyranny of the coal fired range, home baking is promoted with new cookery books for cooking with gas1910s (the trend for baking starts to FALL)Servants leave for the First World War and work in other careers. Women work in armament factories and in other jobs, giving them less time to bakeThe Women’s Institute is founded in 1915. Advice on cookery is offered and members share their experiences at meetings. After the war their magazine Home and Country, offers recipes and advice1920s (the trend for baking is on the UP)
The National Confectionary Industry started to issue adverts in press, encouraging women to take up home baking as a source of extra income
Good Housekeeping Magazine is first published in 1922Ready shredded packets of beef suet are advertised with the strapline of “What visions of delight…”. The advert refers to Spotted Dick amongst others recipes – this is for women who continue to bake1930s (the trend for baking continues to RISE)Increase in car travel meant out-of-home dining experiences such as picnics became popular, with a variety of baking recipes dedicated to on-the-go foodThe Great Depression migrating to the UK meant that many households were unable to sustain their purchase of luxury baking ingredients, so alternative products such as margarine (instead of butter) became commonplace in the pantry. Home baking with these cheaper products was encouraged as a way of stretching the penniesLeaflets from organisations such as the Potato Marketing Board issued recipe books, and companies like Stork, who had big advertising campaigns, promoted margarineBanana Cakes first appeared in cookbooks – grocers would share these recipes with customers when the fruit became over ripe to avoid wastage
Good Housekeeping magazine in 1932 focused on 'meals for the business girl'
The popularity of new domestic appliances in the 1950s led to a rise in the trend for home baking
1940s (the trend for baking starts to FALL once more)
The rationing of the war era meant that homes had to make do with what little fresh produce they could source. Kitchen waste was eliminated and the likes of Dripping Cake recipes were eagerly shared between housewivesAlternative cooking methods, such as pressure cookers, started to appear in the kitchen following the war – therefore it was no longer all about the oven as the main way to cook food, reducing the need to bakeBread consumption was at a consistently high level in the 1940s (~1700g) – DEFRA1950s (the trend for baking is RISING)
The consumption of cakes stood at 190g per person per week in 1950 – DEFRAThe introduction of the Kenwood Chef to market, in 1950, prompted a shift in how housewives made their home baked goods in the UK and globallyBaking oligopolies were producing sliced loaves such as Mother’s Pride and Sunblest, while Lyons was the major supplier of inexpensive cakes, producing Swiss Roll by the mileAfter the Coronation, more homes had acquired televisions, so TV cookery now had a wider audience. Among the earliest TV cooks was Philip HarbenWith the continued rationing of sugar until 1953, a variety of alternatives were commonly used to satisfy the nation’s sweet tooth. These included Golden Syrup, treacle, condensed milk and honey1960s (the trend for baking FALLS)The 1960s saw TV chef Fanny Craddock inspire housewives to become more adventurous with their cookingThe traditional ‘tea time’ of a cuppa with homemade cakes and buns faded from everyday lifeMass produced goods, such as bread and biscuits, became staples in the local storesDuring a 50 year research window, the consumption of biscuits peaked at 166g per person in 1967 – DEFRA1970s (the trend for baking RISES a little bit)
Local charity groups encouraged women to get involved and raise money by baking at home for bake-sales, as ‘their contribution’ to the causeIntroduction of ‘foreign food’ such as pizza and pasta to the home meant that even more choice became available to the everyday family cook, not all of which would need to be bakedThe first campaign for real bread is launched in 1976 promoting better quality commercial baking and home baking. The emphasis focused on wholemeal bread, which was a minority tasteThe rise of the ‘middle classes’ meant that the dinner party became the way to outdo the Jones, typified by the likes of Mike Leigh’s ‘Abigail’s Party’. The need for special creations meant that many experimented with new and challenging recipes such as souffl
In the seventies the rise of the middle class meant that dinner parties became popular
Delia Smith, celebrity chef and Norwich fan lured us back in to the kitchen in the nineties with her back to basics approach
1980s (the trend for baking continues to RISE)Another campaign for Real Bread is launched, this time by ‘The Sunday Times’ with food writer Caroline Conran, medical correspondent Oliver Gillie and journalist Michael BatemanThe rise in popularity of the prefab kitchen meant that the kitchen essentials – such as the oven and hob – were ‘out of sight and out of mind’ for many homecooks/10/16/article-2218486-156FF13A000005DC-789_470x423.jpg” width=”470″ height=”423″ alt=”The Great British Bake Off judges Paul Hollywood and Mary Berry with finalists John Waite, James Morton and Brendan Lynch” class=”blkBorder” />
4 million viewers are expected to watch finalists John Waite, James Morton and Brendan Lynch battle it out for the Great British Bake Off crown tonight in front of judges Paul Hollywood and Mary Berry and presenters Sue Perkins and Mel Giedroyc