The Carole Middleton effect: Mothers-of-the-bride feel the pressure to look good on their daughters' wedding day
19:24 GMT, 26 April 2012
The term Bridezilla has long been used to refer to brides with an unhealthy obsession with their wedding plans.
And now it seems a new term needs to be coined for the Bridezillas' mothers, as new research reveals mothers-of-the-brides are resorting to nutritionists, stylists and even cosmetic surgery to perfect their look for their offspring’s big day.
Dubbed the 'Carole Middleton' effect, a year on from the royal wedding, one in 10 women said they would even consider Botox, a tummy tuck or a boob job before their children walk down the aisle.
The Carole Middleton effect: Kate's mother was impeccably turned out on her daughter's wedding day, and has sparked a trend for mothers-of-the-bride to be better groomed than ever, a study reveals
Revealing it is no longer just the bride
who feels under pressure to look good, a poll of 1,000 women found a
third have attended a wedding where the mother of the bride or groom has
broken the golden rule and tried to upstage the bride herself.
While most women don’t have to face the media spotlight and the world's lens focused on them as the Middletons did, some still seem to be taking their quest for perfection a little too far.
Half were convinced guests would be talking about which of the two mothers – the mother of the bride or the mother of the groom – was the best dressed, with two thirds saying they would try and find out what the ‘other mother’ was planning on wearing and one in four seeking advice on their look so as not to be upstaged.
The pursuit of perfection takes its toll on the purse strings too with most mothers spending an average of 278 on their wedding outfit this year, and 14 per cent saying they would shell out up to 1,000 for their ideal frock.
However, the most important issue for wedding mothers in 2012 seems to be their figure, with nearly two-thirds (61 per cent) admitting getting specialist diet tips to look their best.
Mothers of the bride like Carole Middleton, pictured on the balcony of Buckingham Palace with Charles and Camilla, are said to be keen to discover what their counterpart is wearing for the wedding – and then attempt to one-up them
A quarter of women said they had planned a back up outfit in case they change their mind on the big day, as Carole did by opting for a sky blue Catherine Walker creation at the last minute instead of the Lindka Cierach number she had specially designed.
Joining a gym or exercise class was third in the poll by isme.com, the UK’s largest online shopping retailer, with 23 per cent.
One in five (20 per cent) admitted booking a spa day and spray tan to look their best before the nuptials while 10 per cent said they would hire a stylist and nine per cent would consider going under the knife.
To make sure the day goes without a hitch Julie Donnelly, Head of Buying at isme's specialist 50+ brand Savoir, said mothers should emulate Carole Middleton's understated elegance.
ESSENTIAL MOTHER-OF-THE-BRIDE RULES
– Buy the right size. The most important rule of all! Only the bride loses weight for the big day
– Aim to be the second most fabulous lady there. Never try to outshine the Bride. You don't want a Pippa moment.
– Sexy is not a good look for a wedding. Elegant and confident is a much better look whatever your age.
The three nevers: never too tight, never too short and never, ever,
wear jeans – unless it's a Country and Western-themed wedding
– Wear a hat, but if you're not comfortable with that, a fascinator or a pretty hair slide will do.
– Do like the French and dress from the inside out – the correct and right size underwear for your outfit will take pounds off
Dress for the venue: In a fancy hotel or restaurant go for a more
tailored dressy look (avoid office wear black or navy). Choose a pastel
or if you have a strong personality go for one of the amazing bright
colours that are popular this season
– If you want to go for a safer option choose a neutral colour but accessorise with strong colours for your shoes and bag
at weddings a large chunk of time is spent standing around outside
waiting for the photos, so make sure you have a Pashmina or wrap with
you. Avoid very high heels as you will sink into the grass or sand
– Don’t forget your brolly – the 'drowned rat’ look is never good.
– Don’t try a new make up look, dress style or hairstyle- to be confident you need to be comfortable
Get the right fit. If you are larger on the top compared to the bottom
half or vice versa, go for separates. Fit and flare shape to disguise
big hips. When in doubt, remember, the tunic style flatters most body