The breakfast cereal with the same calorie count as three bags of Swedish Fish: New book reveals unhealthiest starts to the day
The author of a new supermarket guide instructing consumers which unhealthy foods to avoid when shopping has revealed the shockingly high sugar contents of some of the nation's favourite cereals.
The calorie content of a single serving of one brand, Kashi Summer Berry Granola, is equivalent to 69 Swedish Fish – more than three 40g bags of the chewy candy.
And though General Mills Oatmeal Crisp Hearty Raisin alludes to the healthiness of whole grains and dried fruit, it has a whopping five times more sugar than fibre in its recipe – a ratio that is recommended by health experts not to exceed two to one.
Sugar fest: Author David Zinczenko runs through a host of popular breakfast cereals, exposing their sugar and fibre contents
Speaking on the Today programme, David Zinczenko, author of the Eat this, not that! Supermarket Survival Guide, reviewed the cereals and underlined the slimming benefits of a healthy breakfast.
Other manufacturers not to escape the nutritionist's attention were Kellogg's, Cheerios and Arrowhead.
Kellogg's Honey Smacks received a bad review and, with almost 200 calories and 25.5g sugars in a single serving, was the most sugar-heavy cereal reviewed on the show.
Sinners: Some of the worst offenders are sugars dressed up as 'oatmeal' and 'granola' and come with such accolades as 'whole grain guaranteed'
It is not the first time the hugely popular cereal's candy-like nature has been paraded – the giveaway being its 'honey' ingredient.
Apple Jack's, also by Kellogg's, are a better option said Mr Zinczenko, with almost a quarter fewer calories and 7g less sugar.
Eat This, Not That! Supermarket Survival Guide by David Zinczenko
Arrowhead Mills Puffed Corn was the healthiest of the selection, with low calorie and sugar contents.
The book, the latest in the series of popular nutrition titles, is so simple to follow, its lessons are fool-proof – or are at least hoped to be, given the obesity epidemic sweeping the country.
From wholesome cereals to pizzas, the guide deconstructs the brightly-wrapped, brilliantly marketed products on supermarket shelves and simply instructs health-conscious or consumers to choose certain items over others.
Elsewhere in the book, a feta cheese scores higher than a blue cheese brand in terms of fat and sodium content and Starbucks bottled coffee drinks are given a thumbs-down where Red Bull, owing to its can size, receives a green light in the caffeinated drinks chapter.
HOW HEALTHY IS YOUR CEREAL
General Mills Oatmeal Crisp Hearty Raisin 290 calories, 57g carbohydrate, 24.5g sugars
Cinnamon Burst Cheerios
180 calories, 34g carbohydrates, 14.5g sugars
Kellogg's Honey Smacks
195 calories, 25.5g sugars
Kellogg's Apple Jacks
160 calories, 17.5g sugars
Arrowhead Mills Maple Buckwheat Flakes
230 calories, 41g carbohydrates, 10.5g sugars
Arrowhead Mills Puffed Corn
120 calories, 18g carbohydrates, 5.5g sugars
Kashi Summer Berry Granola
500 calories, 84g carbohydrate, 14.5g fat
Kashi Go Lean Crunch 250 calories, 43g carbohydrate, 5.5g fat Source: Today.com
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