The boob job bikini: Bust enhancing swimwear promises to achieve the desired effect
15:36 GMT, 28 March 2012
Whether it's the fake or the natural look you prefer, a new range of bust-enhancing swimwear promises to give you the desired effect.
As millions gear up for warmer temperatures, Debenhams claims its new range of bikinis will provide women with maximum cleavage control.
The Ultimate collection includes three sizes – Natural, Mega and Extreme – which can give the wearer anything from a 'subtle upward lift' to a boost by two cup sizes.
From left: The Natural, Mega and Extreme sizes from the Ultimate range
A spokesperson for the high street retailer said: 'Despite the curvaceous TOWIE ladies bringing the
boob-job-look back, women feel their assets should fit the social
'We wanted to give customers a menu of size options to choose from – a cleavage for every occasion!
'This range is a boob-job in a bikini with the option of inflating or deflating when necessary.'
A survey conducted to mark the range found nine out of 10 women vary their swimwear choice based on
who they are holidaying with – be it with family, friends or partners.
The TOWIE ladies have been credited with bringing the boob-job-look back
two-thirds (63 per cent) wanted to naturally enhance their chests
when with a partner, three-quarters (76 per cent) said they
opted for a larger-than-life look when alone to attract male attention.
nautical coloured bikinis are priced from 16 to 22. Shoppers can choose from Natural for a subtle lift, Mega
for a gel-filled bra to add a cup size, and Extreme, which uses foam
padding to enhance boobs by two cup sizes.
the new bikinis are making a splash already as sales reportedly increased by 375
per cent last week.