'It's hard being an attractive businesswoman': The Apprentice' Laura Hogg is labelled the new Samantha Brick after bemoaning her appearance
15:01 GMT, 12 April 2012
Following a week which saw journalist Samantha Brick complaining about being so beautiful, The Apprentice contestant Laura Hogg is probably kicking herself.
For the Glaswegian bridal shop owner shared her sentiments just as publicly during last night's episode of the BBC show – and has been labelled just as bad as the outspoken blonde.
The 28-year-old has been lambasted by former contestants who have even written columns about the comment.
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Two of a kind The Apprentice contestant Nicola Hogg has been labelled the new Samantha Brick, after she said being an attractive businesswoman was hard
And several viewers took to Twitter slag her off.
Laura had put herself forward as captain for her team, Stirling, during a challenge to flog second-hand furniture.
After she was chosen in favour of drink
distribution company owner Duane Bryan, she took the opportunity to
bemoan her looks in a piece-to-camera.
The losers: Laura with her losing team last night, from left in front row, Nick Holzherr, Ricky Martin and Duane Bryan, and back row, Jenna Whittingham, Jane McEvoy and Gabrielle Omar
It didn't go well: The 28-year-old mother-of-one standing in her shop during last night's task which saw contestants trying to flog second-hand furniture
In a comment that was undoubtedly likely to spark debate, she said: 'Being an attractive businesswoman
can have its ups and downs but people shouldn't be fooled by that
because I have been described as a rottweiler in the past.'
Stern-faced: Laura in her publicity studio shot for the show
One viewer of the show wrote on Twitter about the single mother-of-one: 'I didn't know Samantha Brick had entered the show under the pseudonym 'Laura Hogg'. #theapprentice.'
Another said: 'Woah Laura Hogg. We've got one Samantha Brick, we don't need another. #theapprentice.'
And yet another wrote: 'Laura Hogg has instantly become a very
unattractive businesswoman by calling herself an 'attractive
businesswoman' sheesh #apprentice.'
sparked outrage and intense mocking after she wrote in the Daily Mail
last week, complaining women hated her because she was too beautiful.
runner-up of The Apprentice in 2008 series, Claire Young, wrote a
damning column about the Laura in the Birmingham Mail.
She said: 'Laura has been nicknamed the Samantha
Brick of The Apprentice after moaning how life is tough being so
attractive while successful.
'Oh, please, go find yourself some modesty. She has compared herself to
mega successful entrepreneur Michelle Mone and even had the cheek to try
and steal my nickname, The Rottweiler. Hands off!'
a contestant in 2009, Anita Shah, wrote a piece in The Telegraph saying
being attractive was not necessarily a bad thing in the workplace, it
was the personality that went with it that could be your downfall.
okay to believe that you are good-looking but it’s not okay to carry a
superiority complex with you. It’s the arrogance that irritates people.
It’s also unwise to prejudge your audience. If you believe that people
are going to resent you for looking good, then you may well project an
attitude that becomes a self-fulfilling prophecy. '
Causing controversy! 2008 Apprentice runner-up Claire Young slags off Laura
Laura responded to a few comments on Twitter, telling one viewer who told her there was 'no need to brag': 'I was asked a leading question and after the backlash I will never answer it again!!!'
Laura's leadership was not enough to win her team the task and saw her brought back into the boardroom in front of Lord Alan Sugar, who will invest 250,000 in a business for the winner.
The computer science graduate blamed the failure on teammates Gabrielle and Jane but it was the latter who was sent packing after Lord Sugar said he was left unimpressed by her work over the past four weeks on the show.
Laura was very outspoken during her audition for the show and is seen talking herself up in a clip on the BBC's website.
Who's the fairest of them all Laura and the rest of the Apprentice female contestants
'I'm definitely not here to make
friends. Business is business as far as I'm concerned and if I get
selected to go in front of Lord Sugar, I will be fighting to the death.
a drive, it's a determination. I have that. I have all of that. I'm
going to be one of Scotland's next big exports and Lord Sugar is not
going to want to miss out on that.
'I like to make sure my point will get across…. I will be making sure that my voice gets heard.'
website says Laura is a former ice skated who once skated with former
world champions and Dancing On Ice stars, Torvil and Dean.
says she is inspired by Ultimo boss Michelle Mone 'as a powerful
working mother from Scotland who created a business empire'.
Hard at work: Laura, with fellow contestant Katie Wright, is a former ice skater who once skated with former world champions Torvil and Dean
Laura reportedly won a Scottish Apprentice-style competition online called The Hirer three years ago, which saw her land a job with the fake tan company Fake Bake, owned by Scottish multi-millionaire, Sandra McClumpha.
Along with winner Victoria Gibbs, Laura helped to set up the company's home division, where beauty therapists host tanning parties in clients' homes.
But a year in the role, Laura left and when back to her old sales job. She then set up her own company, Laura Reece Bridal.
'I was really grateful for the experience but it is just typical of me that I wanted to do something else and my dream of starting my own business was still there.
'Nothing ever seemed to satisfy me and I kept thinking about setting up my own company. But I would always tell myself to wait.'
VIDEO: Laura Hogg talks about being an 'attractive businesswoman' (seven minute mark)