Time to drown her sorrows! Jenna Whittingham bids her Apprentice dream goodbye after disastrous wine advert
00:26 GMT, 17 May 2012
Beauty salon owner Jenna Whittingham bid her dreams of a 250,000 investment prize farewell on tonight's episode of The Apprentice.
The 25-year-old aspiring entrepreneur was fired by Lord Sugar after her team blamed losing this week's wine promoting task on the humorous advert she directed.
The teams were asked to make an advert for a English sparkling wine but Jenna took an obtuse approach to the task.
You're fired: Beauty salon owner Jenna Whittingham bid her dreams of a 250,000 investment prize farewell on tonight's episode of The Apprentice
What were you thinking Lord Sugar questioned why Jenna had chosen to sell a 'high class' product with a jokey advert
Before the firing, Lord Sugar asked Sterling team leader Ricky if he was disappointed with the online video, saying, 'I didn’t tell you to make a ‘Carry on Boozing’ movie… I don’t know what you were thinking!'
After asking who was responsible for, 'that piece of rubbish', Lord Sugar’s attention shifted to Jenna and Stephen.
Jenna admitted that she had taken a risk opting to make the advert humorous, and that it hadn’t paid off.
Made a mess of it: Lord Sugar asked Sterling team leader Ricky if he was disappointed with Jenna's online video, saying 'I didn't tell you to make a 'Carry on Boozing' movie!'
It was certainly a triumph for Tom, who bravely opted to be team manager for Pheonix for the second week in a row.
Things weren't looking too rosy in the board room for him initially either however.
After viewing Phoenix's website and online advert, Lord Sugar commented: 'What’s the URL for this website www.yawn.com It’s a bit boring.'
He then explained that their campaign seemed more like a sales pitch than an awareness promotion.
Bubble burst: Jenna, Ricky and Stephen made a poor attempt at selling English sparkling wine
After debating with his team however, Lord Sugar concluded that although Phoenix’s campaign didn’t do what he has asked, Sterling had messed up too badly and were the losing team.
Phoenix were treated with a trip to a rooftop Jacuzzi at a boutique hotel, with views of the London skyline.
As ever the task was something of a shambles from the get go, with some candidates getting rather distracted by the product at hand.
The candidates met at St Pancreas station bright and early at 5.45am to start the task, where they were addressed by video of Lord Sugar.
Bottoms up: The losing team came up with an advert in which a bride spat out champagne because she wanted English sparkling wine which left Lord Sugar confused
He explained: 'In Britain last year we imported 35 million bottles of champagne, but lots of people have no idea how good our home-grown product is.'
'English sparkling wine has won many awards and is far superior to some brands of champagne. It’s your job to raise awareness of English sparkling wine.'
With Phoenix two team members down, Lord Sugar decided to mix the teams up, and asks them to pick a member of Sterling to join them. They quickly select Nick.
Finding out about the product: Members of team Phoenix sampled the tipple as part of their research
The teams were charged with the aim of creating a new image for the English sparkling wine industry, design a website and online marketing campaign and then pitching their campaign to leading figures in the industry.
As ever the team with best campaign would win, and on the losing team, one candidate would be fired.
Yet again, Adam was out of his comfort zone on the task.
Got distracted: Adam is seen sampling the wine, but it is unclear how this is helpful to the task
He confessed during the tasting: 'I know zero about wine.' This become evident when he observes, 'you can smell Christmas cake,' much to Karren Brady’s amusement.
Tom and Adam ended their day conducting a wine tasting class, while the rest of the team worked on an advertising campaign at a marketing agency.
Karren Brady mused: 'Whilst they’ve been enjoying themselves, the other team have been really busy. Should the Project Manager be having fun or should he actually be in control of the task'
Sharing the knowledge: Tom even found time to educate some women about different wines
Though as Ricky was picked as Project Manager on Sterling, he was clearly aware that his rival Tom has much more experience in the field, admitting, 'I have probably only drunk wine once or twice in the past, I hate the stuff.'
Meanwhile Whittingham recently admitted: 'To be honest with you – this sounds really awful – but I haven't really watched every single series of The Apprentice.'
'It was a case of last year when they announced it was going to be the investment that I watched a few clips and put my application in because I genuinely wanted to get an investment.'
A toast to success! The winning team celebrated with bubbles, naturally