The Apprentice 2012: Duane Bryan is fired after he fails to impress directing the Sterling fitness video

'I want to be the next big thing!' Duane Bryan is fired from The Apprentice after he fails to impress directing the Sterling fitness video

|

UPDATED:

23:17 GMT, 18 April 2012

Duane Bryan has become the latest victim in the boardroom.

The 29-year-old bid farewell as Laura Hogg and team leader Ricky Martin were saved.

He confessed he was 'rough' around the edges, but possess 'a lot of potential' and is eager to be 'the next big thing' – yet Lord Sugar still held him accountable for the team losing their task.

End of the road: Duane Bryan becomes the latest evictee of The Apprentice

End of the road: Duane Bryan becomes the latest evictee of The Apprentice

The remaining 12 contestants were required to
create a new fitness programme, together with a promotional video and
pitch to three health club chains in order to try and sell licenses.

Sterling's concept came in the guise of Beat Battle, a workout combining martial arts and dance, while Phoenix revisited the Eighties with Groove Train by incorporating space hoppers into the class.

Gutted: Duane was sent home, with Ricky Martin and Laura Hogg surviving for another week

Gutted: Duane was sent home, with Ricky Martin and Laura Hogg surviving for another week

Squabbling: Nick Holzherr tried to mediate between an angry Duane and upset Laura after they clashed

Squabbling: Nick Holzherr tried to mediate between an angry Duane and upset Laura after they clashed

Unfortunately for Duane, Team Sterling failed to reap in the rewards, with Team Phoenix – headed by
Stephen Brady – treated with a trip to an exclusive London spa for
massages and various treatments.

The founder/director of a drinks distribution company was put in charge of the promotional video, with Laura cast as the dance class instructor – but fireworks soon went off as opinions clashed.

Laura accused him of belittling her, saying: 'We have an opinion and you just don't like it.'

Not going to be winning an Oscar then! Duane's poor video direction is what led to his firing

Not going to be winning an Oscar then! Duane's poor video direction is what led to his firing

The grim journey home: Duane said it wasn't the last of him

The grim journey home: Duane said it wasn't the last of him

The grim journey home: Duane said it wouldn't be the last that people see of him

Cringe: Duane demonstrates a move during the Beat Battle presentation

Cringe: Duane demonstrates a move during the Beat Battle presentation

But Duane claimed it was because he was 'made to feel stupid' in front of everyone while filming, to which blonde Laura quipped: 'You need to harden up'.

Yet Duane persisted to have the final word, adding: 'I'm not soft'.

In the boardroom, it was revealed Sterling received a one-off fee of 5,000 to develop their product by Fitness First and a 45 a month three month trial for 22 Pure Gym clubs – equating to 2,970.

However, they failed to impress Virgin Active, meaning they tallied up total sales of 7,970.

Triumphant: Team Phoenix won the challenge with the upbeat project called Groove Train

Triumphant: Team Phoenix won the challenge with the upbeat project called Groove Train

It's a tough job! Project manager Stephen Brady questions dancers for their professional opinion

It's a tough job! Project manager Stephen Brady questions dancers for their professional opinion

Phoenix were offered nothing by Fitness First or Pure Gym, but struck lucky with Virgin Active, who wanted the license for 17.50 a month for a six month trial in 122 clubs, equating to sales of 12,810.

Lord Sugar told Ricky, Laura and Duane that their fitness idea was a good concept but not executed properly, adding: 'It looks pretty samey to things that are on the market.'

He also stated the negative comments in the feedback centred on the video – Duane's domain.

Better than nothing! Ricky Martin raked in over 7k as team leader

Better than nothing! Ricky Martin raked in over 7k of offers as team leader

Stern words: Duane and Laura came to blows as they filmed the presentation video

Stern words: Duane and Laura came to blows as they filmed the presentation video

After the ubiquitous bickering, Lord
Sugar said: 'Laura – it’s the second time in the bottom three for you
and last week it was very touch and go and I did say I’d be keeping my
eyes closely upon you, but I can’t really understand what Ricky’s
brought you back in here for, so… you survive again.

'Ricky – I think you brought the wrong people back in here, that’s a bad management move that is.

'Duane
– you put yourself forward to produce the video, I personally believe
that the video was the main cause of the failure of this task, and
therefore Duane, you’re fired.'

Brainstorming: Team Phoenix sit on fitness spheres while they devise their product

Brainstorming: Team Phoenix sit on fitness spheres while they devise their product

Stepping back in time: Phoenix introduced the use of space hoppers and hula hoops to their programme

Stepping back in time: Phoenix introduced the use of space hoppers and hula hoops to their programme