The anti-ageing con: How longevity gene targeted by creams don"t really exist

The anti-ageing con: How longevity gene targeted by creams don”t really exist

7:28 PM on 21st September 2011

 Woman applying face cream

Bad news: The “longevity gene” found in some face creams does little or nothing to increase lifespan

la_prairie_cellular_serum_platinum_rare ren

Waste of money Creams such as La Prairie’s Cellular Serum Platinum Rar, costing more than 400 for 30ml, left, and REN Clean Skincare’s Sirtuin Phytohormone , right, contain the “miracle ingredient” resveratrol

Healthy lifestyle: People are better off doing simple things like stopping smoking, losing weight, exercising and using sunscreen

Healthy lifestyle: People are better off doing simple things like stopping smoking, losing weight, exercising and using sunscreen