The 86m a year cost of Pregnancy Paranoia: Mothers-to-be to spend staggering sum on bizarre baby products they will NEVER use68% confessed to buying products they never used Over a third admitted to spending 100 on unwanted items
13:04 GMT, 3 July 2012
A staggering 68% of mothers confessed to buying products they never used
From bizarre cravings to manic mood swings, pregnancy is not easy.
according to a new survey, there is a new symptom hitting mothers-to-be
nationwide, and it comes at a staggering cost of 86 million per year.
According to the research, new mothers in the grip of ‘pregnancy paranoia’ are spending a staggering 86m a year on weird and wonderful baby products, which never see the light of day or are barely used, as information overload makes them lose confidence in their own instincts.
The survey, carried out by Opinion Matters and announced by the new Cussons Mum & Me range – reveals that relentless advice from the internet, competition from other mothers and huge pressures to be the ‘perfect mum’, is forcing new mothers to reach into their purse for answers instead of relying on the more cost-effective combination of gut instinct and common sense.
Around 68% of mothers confessed to buying products they never used and over a third admitted to spending 100 or more on unwanted or bizarre items for themselves and their baby.
The research among 1,200 women also revealed that a quarter bought these products because the internet described them as ‘must haves’, 24% because other parents said they were ‘essential’ and 17% admitted to doing so because of the sheer pressure they felt to be the ‘perfect mum’.
The study also found that pointless products such as a breast feeding bra for dad and fake hands to put in the cot to make baby feel as if they are being held are being purchased in preparation for their new arrival.
On average eight baby books are read by mothers-to-be, but 26% admit they can’t even remember most of the advice given.
Mums are given advice from a head spinning 22 different sources including their own mothers, friends, midwives, other mums-to-be at antenatal groups, TV programmes and the internet – yet 66% say the conflicting advice has left them confused.