The 37 eyebrow elixir: Serum promises bushy brows worthy of royalty

The 37 eyebrow elixir: Serum promises bushy brows worthy of royalty


Royal look: The RapidLash kit enhances eyebrows

Royal look: The RapidLash kit enhances eyebrows

Step away from the tweezers. Right now. Women who pluck their eyebrows are within a hair’s breadth of becoming dangerously out of fashion.

From WAGs to socialites, and yes, even the Duchess of Cambridge, everyone is sporting much heavier, more luxuriant brows these days.

But for those who have already gone too fine, help is at hand. And it doesn’t involve simply drawing them on with an eyebrow pencil.

The latest thing in eyebrow grooming is a tiny bottle of liquid that claims to have you sprouting dramatic new brows in weeks.

RapidBrow Eyebrow Enhancing Serum says it will ‘put the wow back into your brow’ by repairing and restoring sparse, uneven eyebrows in 60 days.

The serum, which costs 37 a bottle, is made from a combination of fruit extracts, vitamins, proteins and amino acids, which claim to work together to boost eyebrow density, without using any drug-derived growth enhancers.

Applied morning and night, it promises up to 108 per cent improvement of the appearance of the eyebrows in less than two months – but no doubt going easy with the tweezers also helps.

The Duchess has recently been sporting thicker eyebrows raising the popularity of the look

The Duchess of Cambridge has recently been sporting thicker eyebrows raising the popularity of the look

RapidBrow goes on sale at Boots next
month. Steve Oates, marketing director of FDD International, the UK
distributors of the product, said: ‘For years women have believed that
manicured, shapely eyebrows are more desirable, but unfortunately
repeated plucking and the use of other hair removal treatments can
damage brows and leave them sparse and thin.

‘RapidBrow
is unique in that it is the only product on the market which thickens
and restores eyebrow hair, helping bring back the natural shape of the
brow, unlike the use of eyebrow pens or tattoos.’

Alex Curran is also a fan of the look

Coleen Rooney is also a fan of the 'thicker' eyebrow look

Alex Curran, left, and Coleen Rooney are also fans of the 'thicker' eyebrow look

RapidBrow was tested on 61 women, mainly in their 40s, 50s and 60s, over a five-month period last year.

Nearly
nine out of ten said the density of their eyebrows increased after use,
while 76 per cent reported that their eyebrows were thicker and 63 per
cent said their brows were longer as a result.

Pugh

Heavier eyebrows were labelled ‘Scouse brows’ after the stars of E4 reality TV show Desperate Scousewives were seen with the style, but footballers’ wives such as Alex Curran and Coleen Rooney have also sported the look.

The Duchess of Cambridge caused a stir among fashion observers when her eyebrows looked noticeably thicker at a function at Buckingham Palace last month.

The RapidBrow serum was developed following the success of RapidLash, which claims to boost and lengthen eyelashes and has sold more than 1.5million bottles worldwide since its launch in June 2010.