Would you spend five figures on a face cream The new $13k skincare product that promises to lift, tighten and anti-age
20:58 GMT, 18 June 2012
If you thought your anti-wrinkle cream was expensive, think again.
Cle de peau Beaute has unveiled a limited-edition face cream that costs $13,213 for just 50g.
Set to go on sale in Tokyo, Japan on September 21, La Creme claims to lift and tighten skin through powerful anti-aging properties.
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Limited-edition: A $13,213 face cream, above, will go on sale in Tokyo, Japan in September. It has been created by Cle de peau Beaute, a beauty line within the Shiseido group
Until now, the most expensive face cream currently on the market was Sisley's Sisleya Anti-Aging Concentrate Firming Body Care priced at $415 per 150ml pot.
But this new product has completely out-priced its competition.
Just three jars of La Creme, created to mark the 30th anniversary of Cle de peau Beaute which is a beauty line within the Shiseido group, will go on sale in September.
Each jar has been hand-crafted and features 30 layers of crystal designed by the French glass maker Crystal Saint-Louis.
Star endorsement: Actress Amanda Seyfried, pictured, has fronted the product's advertising campaign
The jar also features three platinum rungs.
A campaign promoting the rare product is being fronted by actress Amanda Seyfried.
Megumi Kinukawa, a spokesman for Cle de peau Beaute, said releasing the product is a rare initiative by the company.
'We do not usually make limited editions of our products,' she told The Telegraph. 'We hope it will appeal to our loyal customers and people who are interested in gorgeous brands.'
The company will start taking orders for the cream on August 30.
Of the selection of Ms Seyfried as a global face of the product, the company stated on its website: 'As the exciting embodiment of luminous sophistication and
natural radiance, Amanda Seyfried captures the very essence of Cle de peau Beaute.
'She is pure of heart, vibrantly alive, and brings joy to
the lives of others.'