Tesco launches sweet broccoli so children eat superfood


Super-sweet superfood: Tesco launches sweeter broccoli to persuade children to eat greens

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UPDATED:

08:07 GMT, 21 August 2012

Convincing children to eat their greens isn't always easy, as many long-suffering parents will know.

Most little people would much rather munch on something sweet than a stick of celery or a carrot baton.

But the challenge of we ensuring yours get the right nutrients might just have been made a little easier thanks to a new, sweeter variety of British broccoli.

Tesco hopes that their new sweet broccoli will encourage children to eat the superfood

Tesco hopes that their new sweet broccoli will encourage children to eat the superfood

The tweaked version of the renowned superfood – which can surpress the growth of breast cancer tumours – is not only sweeter but is also packed with more flavour, especially in the stalk.

On sale exclusively in Tesco for 1.50 per 300g packet, it is hoped the Scottish-grown Supersweet Broccoli will be popular with both children and adults and revive interest in the food.

Broccoli is packed with vitamins and minerals and is virtually fat-free

Broccoli is packed with vitamins and minerals and is virtually fat-free

Jeni Gray, the Tesco buyer in charge of brassica plants, said: 'Broccoli is one of the most nutritionally beneficial of all foods, but sometimes getting children to eat it can be hard work.

'Finding a sweeter-tasting green – especially broccoli – that is likely to be enjoyed by kids has long been a mission for vegetable producers.

'We think that this new sweet variety of broccoli, which is grown in Scotland, will prove to be a real hit not only with kids but also with parents.'

Despite being unpopular with children, broccoli is the most consumed green vegetable in the UK, with an annual market value of 178m

Despite being unpopular with children, broccoli is the most consumed green vegetable in the UK, with an annual market value of 178m

Broccoli only became popular in Britain about 30 years ago, but has since become the country's top-selling green, with an annual market value of 178m.

'As the Supersweet is packed with flavour we are leaving long stems because we believe people will want to eat the whole floret and not just the heads.

BROCCOLI'S BIGGEST AND BEST BENEFITS

New sweet broccoli

Superfood rich with vitamins and mineralsCounts towards your 5-a-dayPacked with folic acid which boosts immune system, reduces tiredness and supports development of baby during pregnancyGood source of Vitamins C, E, A, K & B6High
in protein, thiamin, riboflavin, pantothenic acid, calcium, iron,
magnesium, folate, potassium, manganese, phosphorus and seleniumFull of dietary fibre which is good for digestive systemLow in fat, with typically less than 0.5g of fat per 100g