Taylor Swift dons multiple outfits as she races around New York to promote new album Red

Isn't she Swift! Taylor switches between multiple outfits as she races around New York in promotional blitz

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UPDATED:

07:15 GMT, 23 October 2012

She has been counting down the days until her new studio album Red is released, getting her fans excited with creative Twitter pictures.

But on the actual day of her latest musical offering being released, Taylor Swift opted to step out in more than just the bold hue of focus.

After starting the day in scarlet, she slipping into a bright yellow frock, before pinning back her hair and pulling on a black cocktail dress.

Just one thing remained the same – her slick of eye catching red lippy.

Little black dress: Taylor Swift attended the launch party for the deluxe edition of her new album Red in New York on Monday night

Little black dress: Taylor Swift attended the launch party for the deluxe edition of her new album Red in New York on Monday night

Double whammy: Taylor Swift looked great wearing two bright ensembles in New York on Monday

Double whammy: Taylor Swift looked great wearing two bright ensembles in New York on Monday

Double whammy: Taylor Swift looked great wearing two bright ensembles in New York on Monday

The 22-year-old left her hair loose and wavy for her various TV appearances, the first being a visit to Good Morning America in New York City.

There Taylor showed off her slender figure in a scarlet frock with sleeves that fell half-way down her arm.

She added a slick of lipstick to match but wore nude heels with the ensemble, which helped not to overdo the colourful look.

Bright and bubbly: Swift was smiling outside of the Good Morning America studios

Bright and bubbly: Swift was smiling outside of the Good Morning America studios

Bright and bubbly: Swift was smiling outside of the Good Morning America studios

Feeling chilly: The 22-year-old opted wear a coat at one point

Feeling chilly: The 22-year-old opted wear a coat at one point

The country singer was happy to sign autographs outside of the studio for adoring fans behind barricades, opting to wear a beige coat at one point to keep out the chill.

Later on Swift looked lovely in a yellow number while leaving ABC Studios.

She fashioned the look following a taping of Katie Couric’s show Katie, which will air on Friday in the United States.

Ray of sunshine: She was spotted in a yellow floral dress coming out of the studio for Katie Couric's show

Ray of sunshine: She was spotted in a yellow floral dress coming out of the studio for Katie Couric's show

Ray of sunshine: She was spotted in a yellow floral dress coming out of the studio for Katie Couric's show

Changing up: Taylor donned peep toe shoes for her second ensemble and kept her lips the same

Changing up: Taylor donned peep toe shoes for her second ensemble and kept her lips the same

She threw on a mustard cardigan over her V-neck number which featured a bow around the waist.

The baroque print clothing was teamed with peep toe footwear and Taylor kept the strong colour on her pout.

For nighttime Taylor vamped it up, pulling her hair into an updo and switching into a little black dress.

Taylor Swift attends the Taylor Swift and Target Red Deluxe Edition CD Release Launch Party at Skylight West in New York

Taylor Swift attends the Taylor Swift and Target Red Deluxe Edition CD Release Launch Party at Skylight West in New York

Vamping it up: For night Taylor switced into an LBD as she attended the Taylor Swift and Target Red Deluxe Edition CD Release Launch Party at Skylight West in New York

Taylor’s style has been at the height of attention recently and she is said to be helping British brand Shellys make a comeback.

They relaunched earlier this year and they have already found a big fan in Swift as she has been pictured in three different pairs of their shoes lately.

Gearing up: Taylor has been tweeting teasers to her fans leading up to the release of her LP

Gearing up: Taylor has been tweeting teasers to her fans leading up to the release of her LP