Tanning mom attempts to restore her skin as face of new beauty campaign

'People think I look pretty': Tanning mom attempts to restore her skin as face of new beauty campaign

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UPDATED:

17:21 GMT, 21 September 2012

In an ironic twist, tanning mom Patricia Krentcil is promoting a new book that teaches women how to care for their skin without spending a lot of money.

Trying to put a positive spin on her now infamous leathery reputation, Mrs Krentcil, 44, stars in a series of videos for The Skin Regime: Boot Camp for Beautiful Skin, written by 'skincare enthusiast' Dana Ramous, showing her getting a facial peel and coming to terms with wearing daily sunblock.

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Before and after: Dubbed the tanning mom, Patricia Krentcil, 44, is promoting a new book that teaches women how to care for their skin without spending a lot of money

The book is aims to reveal the truth about beauty products and skin care, guiding the average woman on the 'right' and effective ingredients to look for in products.

It also supposedly helps to create a personalised regime based on products and advice many dermatologists recommend for their patients.

Mrs Krentcil, who made headlines in May when
she pleaded not guilty to child endangerment after prosecutors alleged
she took her six-year-old daughter Anna to a tanning salon, is easily a great publicity-gaining before and after spokesmodel for a skincare boot camp guide.

Ironic twist: Tanning mom Patricia Krentcil is promoting a new book that teaches women how to care for their skin without spending a lot of money

Ironic twist: Tanning mom Patricia Krentcil is promoting a new book that teaches women how to care for their skin without spending a lot of money

Facial peel: Trying to put a positive spin on her now infamous leathery reputation, Ms Krentcil, 44, stars in a series of videos for The Skin Regime: Boot Camp for Beautiful Skin, written by 'skincare enthusiast' Dana Ramous

Facial peel: Trying to put a positive spin on her now infamous leathery reputation, Ms Krentcil appears a series of videos for The Skin Regime: Boot Camp for Beautiful Skin, written by 'skincare enthusiast' Dana Ramous

In the first video, titled Tanning
Mom Gets a Face Peel, Mrs Krentcil sits in her New Jersey bathroom while
Ms Ramos hands her a tube of sunscreen, and tells her she must use it.

'The single worst thing you can do
for your skin – as every skin professional and dermatologist will tell
you – is exposure to the sun. I love the sun, but I use full-spectrum
sunscreens to protect my skin,' Ms Ramos says in the book.

'The second worst thing–smoking. These facts are well researched and documented.'

Team skincare: Dana Ramos (left) sits down with tanning mom and her six-year-old daughter to talk healthy skin

Team skincare: Dana Ramos (left) sits down with tanning mom and her six-year-old daughter to talk healthy skin

Simple steps: The book supposedly helps to create a personalised regime based on products and advice many dermatologists recommend for their patients

Simple steps: The book supposedly helps to create a personalised regime based on products and advice many dermatologists recommend for their patients

Making a difference: Ms Krentcil admits that people have commented on her improved skin, revealing on the video, 'They say,

Making a difference: Ms Krentcil admits that people have commented on her improved skin, revealing on the video, 'They say, “You look pretty”'

The mother of one, who is believed to have paid at least $99 a month for unlimited access to sunbed booths, looks at it with slight disgust, before saying, 'I’m not thrilled.'

However she complies, following Ms Ramos' simple yet strict skincare instructions.

Challenging the beauty industry's notion that special, 'face lift in a jar' ingredients are necessary for youthful looking skin, Ms Ramos' book notes that 'as almost every dermatologist knows, the stuff that actually works is very simple – mild soap and moisturizers, sunscreens, Retin-A, glycolic peels, lasers if necessary, and hydroquinone cream for melasma (discoloration).'

In court: Patricia Krentcil appeared at her arraignment on Wednesday because she was charged with child endangerment for allegedly taking her 5-year-old daughter tanning

In court: Patricia Krentcil appeared at her
arraignment on Wednesday because she was charged with child endangerment
for allegedly taking her 5-year-old daughter tanning

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Disturbing: Krentcil is showing no signs of
slowing down with her tanning habits despite facing child endangerment
charges for taking her daughter into a booth

The second video, called Adorable Anna,
shows Ms Ramos talking to Mrs Krentcil's daughter about the importance of
sunscreen, telling the six-year-old 'It's never too early, or too late,
to start caring for your skin.'

The Skin Regime: Boot Camp for Beautiful Skin is available through Amazon for $9.95

The Skin Regime: Boot Camp for Beautiful Skin is available through Amazon for $9.95

Mrs Krentcil, who became the target of
public ridicule for her unnatural complexion and wild media appearances, denies ever taking her fair skinned child into a tanning booth, and the charges against her are still pending.

She claims that while she did take Anna to the tanning salon,
the little girl never got in the booth and was only there waiting for
her mother to finish her session.

In June her case was sent to the grand jury, where she says she was offered a deal by the prosecutors office, however she says she refuses to plead guilty to something she didn't do.

'There is no evidence she ever took her child into a tanning booth,' Ms Ramos says in a statement on her web site. 'We’ve met her, we know the story, and we believe her 100%.'

Mrs Krentcil will shoot a third video for the book this Saturday at a local Westchester pharmacy, and part of the proceeds will go to the Skin Cancer Foundation.

Mrs Krentcil was recently asked on CBS if she had made any money from her new endorsement. She smiled and said, 'A little bit of money, yea.'