Syn-ake: The "Botox in a bottle" anti-ageing skin cream with a snake bite

In High Street stores, the skin cream with a snake bite

It”s like Botox, but with a different kind of sting.

An anti-ageing cream with an active ingredient designed to mimic the effect of the venom of a temple viper is available on the high street for the first time.

Known as Syn-ake, the chemical aims to banish wrinkles as effectively as the face-freezing injections.

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Sting: Fashion designer Victoria Beckham is said to use a similar cream

Until now, products containing the ingredient, nicknamed ‘Botox in a bottle’, have been the preserve of expensive salons and specialist stores. Its famous fans are said to include Cheryl Cole, Kate Moss and Victoria Beckham.

Now a more affordable Syn-ake cream, called Transformulas Wrinkle Block Line Restriction Creme, is available in Boots.

The cream, which costs 37.95 for 15ml, aims to ‘rewrite facial history’ and will ‘also help to plump, brighten and firm the whole facial appearance’. According to its manufacturers, it is ‘clinically proven to reduce wrinkles by up to 52 per cent in just 28 days’.

Previous incarnations containing the snake chemical have been likened to Botox because of its apparent ability to freeze muscles.

Rodial’s Glamoxy Snake Serum also contains Syn-Ake and sells for more than 100 at, Harrods, Harvey Nichols and Selfridges.

A Rodial spokesman said at the time of its launch last year: ‘Glamoxy is far safer then Botox, and it is not invasive like a Botox injection.’

Safer than botox: Singer Cheryl Cole is also a fan Safer than botox: Model Kate Moss is also a fan

Safer than Botox: Singer Cheryl Cole and model Kate Moss are also fans

Transformulas Wrinkle Block, 37.95,