Susan J Ashbrook: PR"s tell-all book reveals secrets of celebrity endorsement

Seeding, gifting and the advantage of bad girls: Former fashion PR”s tell-all book reveals secrets of celebrity endorsement

11:12 PM on 19th September 2011

Trade secrets: Former fashion PR Susan J Ashbrook has lifted the lid on how labels use celebrities to raise the profile of their brands

Trade secrets: Former fashion PR Susan J Ashbrook has lifted the lid on how labels use celebrities to raise the profile of their brands

Star power: Escada

Star power: Escada”s profile skyrocketed after Ms Ashbrook dressed Kim Basinger in a gown from the label for the 1998 Oscars

Real stories: Will Work For Shoes is based on Ms Ashbrook

Real stories: Will Work For Shoes is based on Ms Ashbrook”s personal experience in the industry