Superga's stylish spots: Henry Holland creates dotty new range for Alexa Chung's favourite plimsoll label
10:23 GMT, 24 May 2012
Henry Holland has designed a quirky new range of plimsolls for Superga
Is Superga officially the coolest brand of plimsoll in the world Well, the fashion pack seem to think so.
The Italian label beloved of everyone from Sienna Miller to Liv Tyler has spawned some uber stylish collaborations as well from the Olsen sisters to Alexa Chung.
Chung turned creative director for the label earlier this year, both styling and starring in the SS12 campaign shot in Miami by Guy Aroche.
But now it's the turn of Brit Boy Henry Holland who has created a new souped up collection in his own inimitable style.
House of Holland per Superga features eye-catching looks across the label's classic, hightop and flatform lines.
Expect a riot of pastel polka and leopard prints that take their cue from the designer's Pastel Punks SS12 collection.
However, there are also some (slightly) more subdued versions – this is House of Holland after all – in black and white with Holland emblazoned across the soles.
Henry Holland who describes the range as the 'perfect embodiment of Superga distinct style with a House of Holland twist,' has been keen to explore the footwear market for some time.’
He's certainly making a stylish debut.
Available nationwide from 31 May, 55-70, from Superga.co.uk and Office stores. Polka dot flatforms are exclusive to ASOS.com
Polka dots from Holland's Pastel Punk SS12 collection are the order of the day for Superga
The label has spawned other stylish collaborators including Alexa Chung and the Olsen sisters
House of Holland per Superga features eye-catching looks across classic, hightop and flatform lines
Holland has been eager to enter the footwear market for some time and jumped at the opportunity
Superga is the plimsoll brand of choice for celebrities from Sienna Miller to Katie Holmes