Sunscreen for wet skin and an anti-aging cream that ACTUALLY works… Beauty industry awards reveal ultimate products
22:18 GMT, 5 June 2012
A cream that tightens your neck beyond gravity's pull has won the best moisturiser award for 2012, and after a four week trial, 100per cent of women said it works.
The $89 pot of StriVectin Tightening Neck Cream was one of 149 finalists in the Cosmetic Executive Women Beauty Awards, where 4,500 judges tested products, comparing their scientific worth and price.
From a Neutrogena sunscreen made for wet skin to a Sally Hansen innovative and cheap manicure short-cut, the top 22 buys on the market were hand-picked by industry professionals.
Firm faces: StriVectin-TL (left) was the
favourite for best prestige moisturiser with its $89 Tightening Neck
Cream, while RoC (right) won the mass-market award with its Multi
Correction Lift Day Moisturiser for $25
Innovation is key: Estee Lauder won best
prestige eye-treatment (left), Sally Hansen's Salon Effects won
the nail product award (middle) and Neutrogena was rated for its smart
and effective sunblock (right)
Both prestige and mass-market products were trialed for the awards, which unearthed top-rated interesting, and effective beauty finds.
Carlotta Jacobsen, the president of Cosmetic Executive Women Inc, revealed the anti-aging prestige winner on the Today show, a $225 Shiseido serum.
She said: 'The Shiseido Cosmetics Future Solution's Serum is a breakthrough product.
Best anti-aging products: Shiseido (left) won the prestige award, costing $225 for a tiny 30ml, while L'Oreal (right) won the mass-market award for its $25 Youth Code serum
Hair raising: Best haircare items went to Ojon Instant Restorative Hair Serum (left), Rita Hazan Temporary Color Root Concealer (middle) and Bumble and Bumble Texture (right) for the winning styling product
'They discovered there is a molecule in the skin that ages the skin, and this has something to counteract that. It has been years in research,' she added.
According to the awards, the serum decreases the amount of skin-damaging protein, Serpin B3, that accelerates aging, while also preventing cellular damage caused by UV rays and other environmental factors.
Meanwhile, the best mass anti-aging product was $200 cheaper, at $24.99.
The L'Oreal Youth Code Serum is said to improve texture and tone after one week. Its dermatologist-tested, non-greasy formula contains light diffusing micro-pearls which, according to the judges, works to restore the skin's luminosity.
Best-smelling: The perfume winners were Coty Beauty Heidi Klum Shine (left) for the mass-market product, and Prada Candy Eau de Parfum Spray (right) in the prestige category
It's in the eyes: Clinique (left) won best eye make-up product for its innovative lower-lash mascara, L'Oreal won another mass-market award for its False Fiber Lashes (middle), and Garnier won mass eye treatment
Moisturiser was another hot topic for Ms Jacobsen, who praised the prestige winning product.
She said the $89 StriVectin-TL Tightening Neck Cream immediately tightens skin and delivers long-term skin firming benefits, according to the National Purchase Diary Research Group.
Ms Jacobsen said: 'For the neck, you need moisture but also something that firms the crepey skin.'
And in a consumer study, 100per cent of women reported a change in their neck after four weeks of use.
for a cheaper alternative, the winning mass-market moisturiser went to
RoC's Multi Correxion Lift Anti-Gravity with SPF 30.
It reportedly fights signs of aging caused by the downward pull of gravity on the skin, leaving facial contouring more defined.
Body magic: The bath and body prestige award wet to Shiseido's Replenishing Body Cream (left), the best scrub was Fresh Sugar Lip Polish (middle) and the bath and body mass-market award was given to Burt’s Bees
Facing off: The winners of the best face products went to Smashbox Cosmetics Photo Finish Hydrating Foundation Primer (left) and Maybelline's Instant Age Rewind Eraser Dark Circles Treatment Concealer (right)
Acne and eco: The best acne treatment award was given to Kate Somerville Skin Care 24-hour Pimple Punisher (left) and the eco award went to Neutrogena Naturals Purifying Facial Cleanser
Ms Jacobsen, who was sporting what looked like a costly and time-consuming nail-art manicure, revealed that the
beauty accessories winner was her favourite.
BEST BEAUTY BUYS FOR 2012:
ANTI-AGING (FACIAL SKIN CARE):
Prestige: Shiseido Cosmetics – Future Solution LX Ultimate Regenerating Serum, $225 30 ml
Mass: L'Oreal Paris – Youth Code Serum Intense, $24.99
Prestige: StriVectin – TL Tightening Neck Cream, $89 50 ml
Mass: RoC – Multi Correxion Lift Anti-Gravity with SPF 30, $24.99
Prestige: Este Lauder – Idealist Cooling Eye Illuminator, $58.00
Mass: Garnier – Ultra-Lift Anti-Wrinkle Eye Roller, $14.99
EYE PRODUCT (MAKE-UP):
Prestige: Clinique – Bottom Lash Mascara, $10
Mass: L'Oreal Paris – Voluminous False Fiber Lashes Mascara, $8.95
Prestige: Smashbox – Photo Finish Hydrating Foundation Primer, $42
Mass: Maybelline – Instant Age Rewind Eraser Dark Circles Treatment Concealer, $9.99
Prestige: Fresh Sugar Passion Tinted Lip Treatment SPF 15
Mass: Covergirl Blast Flipstick
BEAUTY ACCESSORY (NAILS):
Sally Hansen – Salon Effects Nail Polish Strips, $9.99
Neutrogena – Wet Skin Sunblock Spray SPF 50, $11.99
Revealing the Sally Hansen Salon
Effects Nail Polish Strips, she said: 'These are my nails! They're
so easy to put on, you peel them and it's real nail polish.'
The $9.99 product lasts up to 10 days, giving an easy and affordable alternative option to nail-art manicures.
For eye make-up, both the prestige and mass-market winners were relatively the same price.
Clinique Bottom Lash Mascara won the prestige award for $10, its micro-mini brush engineered to get to the smallest lower lashes with a 'no-smear' formula.
It aims to enhance smaller, more delicate lower lashes for a naturally wide-eyed look, and lasts up to 24 hours.
L'Oreal's Voluminous False Fiber Lashes Mascara was the mass winner at $8.95.
Apparently it blends two sculpting fibers to give a professionally-applied 'false eyelash look'.
During application, the brush turns in several different directions to optimize each coat, laying fibers along the lash instead of against it like most fiber mascaras, without hardening or flaking.
And an innovative Wet Skin Sunblock Spray from Neutrogena won the sun-care category.
For $11.99, the SPF 50 product is the first broad spectrum sunscreen (filtering out both UVA and UVAB rays) specifically made to be applied to wet, sweaty, or humid skin.
Apparently it cuts through water to form a protective barrier in wet and dry conditions, without turning white on application.
Other less beauty-focused awards included both men's and women's perfumes.
The winner of the best women’s scent in the prestige category went to Prada Candy Eau de Parfum Spray, while the mass winner was Coty Beauty Heidi Klum Shine.