Whatever she's selling, we're buying: Sultry Nigella Lawson looks bellissima at trade event in Cannes
19:47 GMT, 9 October 2012
Nigella Lawson's cookery shows are hugely popular, but the 52-year-old celebrity chef was still leaving nothing to chance at a trade event in Cannes.
The TV star, famed for her curvy figure, was at the French town for the MIPCOM market to promote her Nigellissima series for an international audience.
And she made sure she was the best thing on the menu by throwing out some model-like poses while wearing a figure-hugging purple dress.
Cooking up a show: Nigella is in the French town hoping to sell her new cookery series Nigellissima
Working the moves: Nigella Lawson looked stunning in a figure hugging purple dress to promote her show to an international audience at a trade event in Cannes
Throwing her hair playfully back and holding her hands over her head, the beautiful chef looked stunning as she stood on a pier overlooking the sandy beach and blue sea.
Even when the wind from the sea threatened to derail the photocall, Nigella laughed it off and used the impromptu weather to her advantage.
She's got the moves: Nigella knows how to play up to the cameras
Ooh la la: Nigella was in France for the annual trade event
Stylish: The celebrity chef playfully posed for the photographers
With her very own wind machine she ruffled her hair and threw out some sultry poses.
She is at the event as part of the BBC Worldwide slate – as is Michael Palin's latest series.
Brazil With Michael Palin already has pre-sales secured in several countries, including Germany, Holland, Australia and Norway.
Big sales: BBC bosses are hoping her latest show will attract a global audience
And the director of factual for BBC Worldwide, Mark Reynolds, is hoping for the same sort of success for Nigellissima.
He said: 'Michael is a distinguished
broadcaster with fans all over the world, so we expect these sales to be
the first of many.
'Similarly, Nigella’s programs have a proven global appeal,
and it’s a real thrill to have her joining us at MIPCOM.'
Nigellissima premiered last month on BB2, and features the chef's take on Italian food.
New show: Nigellissima sees the chef tackle Italian cuisine and premiered on BBC2 last month