Serving up a treat! Maria Sharapova takes tennis theme off-court with candy line inspired by her favourite sport
18:48 GMT, 21 August 2012
Maria Sharapova is already the sweetheart of tennis so it makes some sense that the World No. 3 is setting her sights on the confectionery business.
The 25-year-old Russian sporting champion has unveiled her own line of candy, titled Sugarpova.
Featuring rainbow-coloured gummy candies, the range even features little yellow sweets that resemble tennis balls as well as sugary lips, high heels, sunglasses, purses and more.
Sugar rush: Maria Sharapova has launched her own line of candy and features in its promotional shots (above)
Due to go on sale in freestanding
Sugarpova and It'Sugar boutiques as well as online and at Henri Bendel
stores, the blonde bombshell was seen launching the candy in New York
She told Hamptons
magazine: 'I've always had a passion for food, and I have a huge sweet
tooth, as well. I want to have as many opportunities as I can in my
career while I have the time and energy and also set up my career for
when I'm done playing tennis.'
She added that the idea was originally her manager's.
'I thought it was so funny and so creative,' she said. 'Over the past two years, I've loved the
different flavors of gummies; I thought why not put together something I
could have as my own To own something 100per cent is something that I
really wanted to experience.'
Variety: The blonde bombshell's new line features 'tennis' gumballs (right) and tiny animal shapes (left)
Colorful: Dressed in brightly-colored ensembles, the star is seen in promotional shots on the line's website
She added that the new venture will not take away from her sporting efforts.
'Nothing else that I've done gives me
that same drive, that excitement, the feeling of competitiveness,' she said. 'Every
field is competitive, but in tennis it's such an individual sport, so
it's a spectacular feeling when you've achieved things that you've
really worked for.'
Of course, the 6ft 2in sports star is also still revelling in her Olympic success, having nabbed the silver medal against winner Serena Williams in the women's singles during the London 2012 Games.
Maria also has the U.S. Open Tennis Championships taking place from August 27 until September 9.
Sweet venture: The tennis star was photographed promoting the line in New York yesterday, seen above
The athlete is engaged to Slovenian professional basketball player Sasha Vujacic, whom she has been dating since 2009.
She was seen promoting the new line on last night's episode of Late Night With Jimmy Fallon where she was joined by actress Liv Tyler, 35, who morphed into a
bouffant-haired style-less singer from the Eighties in dire need of some