Style classics: Mulberry Bayswater and its icon status
10:20 GMT, 13 September 2012
Until the start of this century, Paris and Milan held the monopoly on must-have accessories.
Think the classic Chanel quilted bag or the Fendi baguette.
Then, in 2002, that all changed when designer Nicholas Knightly created the first ever Brit ‘It’ bag for Mulberry.
Andy Murray's girlfriend Kim Sears loves her Bayswater and was armed with it at many of his matches
Named after an area of West London better known for its Georgian houses and leafy streets, the Bayswater instantly became a best-seller, despite its 600-plus price tag.
Suddenly, it was front row at catwalk shows, brandished by celebrities and fashion editors alike.
The design was a hybrid of the English doctor’s bag and a structured Hermes. Key to its appeal was that it looked even better when the leather was battered by age.
The Bayswater instantly became a best-seller, despite its 600-plus price tag
This new-found cult status was a leap for a label started in a Shepton Mallet garage in 1971.
The founder, Roger Saul, invested a 500 21st birthday inheritance into his British lifestyle brand, producing clothing and accessories inspired by English country pursuits.
It wasn’t until Saul left in 2002 that the small-scale company took an altogether more fashion forward direction, creating the Roxanne and Bayswater handbags in the same year.
Celebrities like Pixie Lott are firm Mulberry fans
Though the Roxy’s popularity has since waned, the Bayswater has reached icon status.
Still made at Mulberry’s Somerset factory, The Rookery, this season’s hottest colour is fire-engine red Flame. Buy now, love for ever.