Solange Knowles revealed to be surprise new face of hipster-chic brand Madewell
12:11 GMT, 8 August 2012
Beyonc's little sister Solange Knowles has landed her first major contract with a fashion label.
The 26-year-old singer-songwriter is the new face of Madewell, J. Crew's sister store.
The mother-of-one follows in the footsteps of model Dree Hemingway, the great granddaughter of Ernest Hemmingway, as well as Alexa Chung in becoming a face of the brand, though Miss Chung went so far as to design her own clothing collections for the super trendy label.
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Star signing: Solange Knowles is the new face of Madewell. The singer stars in the brand's Fall 2012 campaign
Funky: Beyonc's 26-year-old little sister is seen in a range of colourful new items from the Fall collection
A behind-the-scenes video from the collection's Fall photo shoot, which will be shown in upcoming catalogues, shows the starlet showcasing a range of colourful new items from the Fall 2012 collection.
Having just recently moved to Brooklyn, New York, which is renowned for its hipster-style locals, the younger Knowles sister appears to suit the bright new pieces rather well.
She and her seven-year-old son Daniel relocated to Carroll Gardens last year after her older sister suggested she move to a neighborhood more suited to her style.
Beyonc told The New York Times: 'I've been trying to talk her into going to Brooklyn for six years. It's so close to her personality. She's such a fashionista – she'll get used to it.'
Behind-the-scenes: The star is seen above in various rainbow-coloured looks from the edgy new campaign
Blue ensembles: She is also seen in the label's trademark jeans (left) as well as a long-sleeved dress (right)
The video, posted online by New York magazine, also shows the fashion-loving star taking photos of the set on her iPhone.
Dressed in a large fedora included in the shoot, she shares a giggle with one of the shoot's stylists.
It is clear that she is just as comfortable as her sister is under the spotlight.
Solange moved from Los Angeles to New York last year and continues to work as a DJ but she has claimed she is not chasing the same type of success that her sister has achieved.
She said: 'I'm so proud of her success, but I could not do that. It's given me a pretty clear blueprint on what I don't want to happen.'
Sisterly love: Solange (right) and her famous older sister (left) have always shared a supportive relationship
Good friends: The pair have long been fans of fashion, however Solange's style (right) is more offbeat
A career in fashion might just be the answer.
She became the face of Rimmel London last year and acted as a brand ambassador for Armani in 2008.
When she was just 13, she performed as a backup dancer for Destiny's Child as her older sister began carving a name out for herself within the music business.
She gave birth to her son when she was age 18, married the child's father, Daniel Smith, but divorced him in 2007.