So white it"s wrong: Skin bleaching products unveiled FOR MEN

So white it”s wrong: Skin bleaching products unveiled FOR MEN

6:03 PM on 11th October 2011

Courting controvery: Jamaican dancehall artist Vybz Kartel is launching his own range of men

Courting controvery: Jamaican dancehall artist Vybz Kartel is launching his own range of men”s cosmetics this month, which includes a variety of “skin-brightening” items

frieda pinto Actress Freida Pinto

Skin whitening has become so commonplace among women, that even big cosmetics firms like L”Oreal have been accused of making its models look paler – as is suggested to be the case with this Freida Pinto advert (left)

Long-time advocate: Vybz Kartel has promoted skin-bleacking Cake Soap in the past

Long-time advocate: Vybz Kartel has promoted skin-bleaching Cake Soap in the past

Celebrity endorsement: Vybz Kartel performing at a 2005 MTV event in Jamaica - before he started bleaching his skin

Celebrity endorsement: Vybz Kartel performing at a 2005 MTV event in Jamaica – before he started bleaching his skin

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