So long, Hermione! Latest Lancme campaign shows Emma Watson has left Harry Potter days far behind
For a decade she played the schoolgirl sidekick of boy wizard Harry Potter. With her girlish ponytail and freshly-scrubbed face, she was as far from a coiffed and preened cover girl as they come.
But as these photographs show, Emma Watson has left her days playing quick-witted heroine Hermione far behind.
In two newly released images from her latest campaign for Lancome, Ms Watson appears every inch the sophisticated starlet, perfectly polished with scarlet lips and slicked back hair.
All grown up: Emma Watson looks sophisticated in Lancme”s Rouge in Love campaign
The photographs, taken by Mario Testino, will be used to promote Rouge In Love, a new range of 24 lipstick colours to go on sale in February 2012. A behind-the-scenes film has been posted on YouTube showing the star posing for the legendary photographer on set.
Concept drawings from a future Rouge In Love campaign were also leaked last week, giving a taste of things to come.
Ms Watson was signed by Lancome in a six-figure deal in March this year, and has since starred in film and print adverts for the brand”s Tresor Midnight Rose fragrance as well as campaigns for Lancome”s skin brightening serum, Blanc Expert Derm-Crystal.
Elsewhere, Ms Watson”s gamine crop has been voted most influential hairstyle of the year, based on searches conducted using Google. Salon experts agreed her elfin do had inspired countless women to go for the chop in 2011.
Future ad: Leaked drawings give a taste of things Ms Watson”s February 2012 Rouge in Love campaign for Lancome
Subtle: Ms Watson is styled with natural hair and make up in the upcoming campaign
WATCH THE BEHIND THE SCENES FOOTAGE OF EMMA WATSON ON SET WITH MARIO TESTINO HERE: