Size matters: M&S unveil their largest ever non wired bra
10:43 GMT, 10 August 2012
As women with an ample bosom know only too well, their physique rules out a whole number of glamorous and sexy bras.
This innovative design is the first ever patent pending non wired padded bra which goes up to a G cup
But Marks and Spencer have created a solution in the form of the ‘Amazing Illusion’ bra.
This innovative design is the first ever patent pending non wired padded bra which goes up to a G cup.
Soozie Jenkinson Head of Lingerie Design at M&S said: 'For the past 60 years, bra wires have been the global industry standard in helping to shape, support and lift the bust.
believe this exciting innovation has the same potential to
revolutionise underwear for our generation as underwires transformed the
underwear drawers of women in the 1950's, offering a completely new bra
construction which delivers on shape and support but is wire free.'
the soft channelling around the cup and secret support sling providing
extra lift, this bra gives the shape a regular wired bra provides.
extra comfort this bra boasts a padded cradle and smoothing wing making
this an extremely comfortable addition to any lingerie drawer.
'Our Amazing Illusion TM bra is our first non wired padded bra that is available in sizes up to a G cup.
Introducing M&S' newest innovation: The Amazing Illusion bra
For extra comfort this bra boasts a padded cradle and smoothing wing making this an extremely comfortable addition to any lingerie drawer
developed a hidden patented technology which provides all the comfort
you would expect from a non wired bra but with the support and shape you
expect from a wired bra, a truly amazing innovation!
who have worn this bra have commented that it feels almost like wearing
nothing,' said Paschal Little, Head of Innovation at M&S.