Simon Cowell"s Red Or Black: Is this his biggest gamble yet?

Simon Cowell"s Red Or Black: Is this his biggest gamble yet?

10:01 PM on 27th August 2011

Simon Cowell, the man behind The X Factor and Britain

Simon Cowell, the man behind The X Factor and Britain”s Got Talent, has yet to experience a flop

Red Or Black is the most expensive game show in British TV history with an estimated budget of 7 million

Red Or Black is the most expensive game show in British TV history with an estimated budget of 7 million. To get the money it wants ITV will need nine to ten million viewers

The challenges feature celebrities such as Britain

The challenges feature celebrities such as Britain”s Got Talent judge David Hasselhoff (left). Louis Walsh (right) watches on

Ant and Dec, veteran presenters of Cowell hits Pop Idol and Britain

Ant and Dec, veteran presenters of Cowell hits Pop Idol and Britain”s Got Talent, host the new show

A high-wire daredevil at Alnwick Castle

A high-wire daredevil at Alnwick Castle. Red Or Black will run for 90 minutes at prime-time on ITV over seven nights. Each night, viewers will see 1,000 members of the public whittled down to just eight

Locations include Battersea Power Station

Locations include Battersea Power Station

The Coronation Street set is another location where a game is being filmed

The Coronation Street set is another location where a game is being filmed