Simon Cowell"s more red-blooded than many of us supposed – if a new book"s to be believed

A secret affair with Dannii, lusting after Cheryl, besotted by Natalie… Simon Cowell's more red-blooded than many of us supposed – if a new book's to be believed

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UPDATED:

01:09 GMT, 16 April 2012

Dannii Minogue was nowhere to be found yesterday. She was presumably trying to find a very large hole to crawl into, such was her mortification.

Rather ignoring the old-fashioned dictum that a gentleman never kisses and tells, her old boss Simon Cowell has come out with an extraordinary account of a fleeting affair between the two.

Cowell, who loves nothing more than to polish his image as a ladykiller, has confirmed rumours of a fling in an ‘unauthorised’ biography.

Revealing: Dannii Minogue, who Simon Cowell described as 'foxy'

Revealing: Dannii Minogue, who Simon Cowell described as 'foxy'

Sweet Revenge: The Intimate Life Of Simon Cowell has been written by respected author Tom Bower.

He has not allowed Cowell to read the final manuscript, but during hours of interviews it seems the two men became friends.

It is clear Cowell is loving the attention of being presented as the pasha at the head of a talent show TV harem. ‘Yikes!’ he tweeted triumphantly after seeing the newspaper headlines proclaiming ‘Cowell’s Affair With Dannii’. Smug barely covers it.

Of course, if you are a 52-year-old entertainment titan who has long suffered jibes and speculation about your sexuality, publicity of this sort is catnip. Just recently, the Village Voice in New York ran an article titled: Simon Cowell: Gay Or Just British

The X Factor judge Louis Walsh has long enjoyed catty observations about Cowell’s camp demeanour.

Not bothered: The music mogul poked fun at the revelations via his Twitter page last night

Not bothered: The music mogul poked fun at the revelations via his Twitter page last night

‘He
is camp, he is theatrical,’ says Walsh. ‘He tilts his head just like a
woman.’ Brace yourself, then, for the heterosexual fightback.

Cowell told Bower he fell for Dannii after she joined The X Factor’s judging panel in 2007. ‘It was genuine love,’ he claims.

However,
a long-standing friend of his tells me: ‘Whenever Simon uses the phrase
genuine, you know it’s not true.’ (And ‘genuine love’, surely, is a
phrase better reserved for happily-ever-after rather than a clandestine,
no-strings assignation.)

His
account of the romance is as follows: ‘I had a crush on her. It was her
hair, the sexy clothes and the ***s. She was foxy. She was a real man’s
girl. Very feminine.’

Genuine love: Cowell, left, has revealed he fell for Danniii Minogue, centre right, in 2007

Genuine love: Cowell, left, has revealed he fell for Danniii Minogue, centre right, in 2007 when she joined the X Factor judging panel, alongside Cheryl Cole, centre left, and Louis Walsh, right

Affair: Simon Cowell and Dannii Minogue appeared to be holding hands as they left the BBC Studio in White City in 2007

Affair: Simon Cowell and Dannii Minogue appeared to be holding hands as they left the BBC Studio in White City in 2007

He
says they got together in August 2007. An affair was rumoured at the
time. They were pictured holding hands in a car leaving BBC TV Centre,
and Cowell said repeatedly on the record that he ‘fancied’ Minogue,
though at the time they both denied anything had gone on.

‘Every
guy in the world fancies Dannii,’ he said in an interview at the time.
‘She’s become a sex symbol since joining the show.’

Why did it end Apparently, Cowell told a friend: ‘There were a few bonks and then it petered out while I was in America.’

Not quite the stuff of grand romance, then.

Cowell
has never married and none of his many relationships has lasted. There
have also been numerous flings and liaisons, which he has been lucky to
keep out of the newspapers.

Dannii Minogue

Attraction: Simon Cowell set out what appealed to him about Dannii Minogie, saying: 'It was her hair, the sexy clothes and the ***s. She was foxy. She was a real mans girl. Very feminine'

More than friends According to a new book Simon Cowell had a short-lived relationship with Dannii Minogue in 2007

More than friends According to a new book Simon Cowell had a short-lived relationship with Dannii Minogue in 2007

One relative of a Cowell conquest told
me: ‘He is very intense and controlling, and then when he cools off he
simply couldn’t care less. I don’t really know if he has ever been in
love. He will say he is, but it’s not in his make-up, in my opinion.’

Another long-standing colleague says: ‘Simon is only fully committed to work, making money and to himself. It’s all about him.

‘The only person he cares about other than himself — who he has ever cared about — is his mum, Julie.

‘He
likes pretty girls and being in a relationship, but they end up just
being useful arrangements. He will never get married. That’s the way it
is — it’s not the wrong girl or the wrong time, it’s just Simon.’

In the book, Bower says, perhaps more
tactfully, that Cowell felt he was not ready for a relationship with
Dannii Minogue, having just split with long-term girlfriend Terri
Seymour.

It’s all rather
odd, though, as Cowell and Terri Seymour split officially only in
November 2008 — more than a year after the fling with Dannii. And, in
April 2008, as rumours circulated that the relationship with Terri was
over, Cowell’s spokesman Max Clifford insisted that they were still a
couple.

Now Clifford has changed his tune and claims they were, in fact, separated.

Appeal: Simon Cowell, sitting between Cheryl Cole, left, and Mezhgan Hussainy, right, loves nothing more than to polish his image as a ladykiller

Appeal: Simon Cowell, sitting between Cheryl Cole, left, and Mezhgan Hussainy, right, loves nothing more than to polish his image as a ladykiller

Still on good terms: Cowell is seen out regularly with his ex-girlfriends Sinitta (L) and Terri Seymour

Still on good terms: Cowell is seen out regularly with his ex-girlfriends Sinitta (L) and Terri Seymour

Still on good terms: Cowell is seen out regularly with his ex-girlfriends Sinitta, left, and Terri Seymour

‘Simon was single and Dannii was single and there was an attraction between them, so that’s life,’ he said yesterday.

A
friend adds: ‘He and Terri had split up a long time before they made
the official announcement. They both knew what the situation was then
and there was no problem with it on either side.’ Others, though, say
that he has been an unfaithful partner.

Eighties
pop star Sinitta, who dated him for a number of years and remains a
close friend, has called Cowell a ‘master of denial’. She caught him out
several times with other women and described him as a ‘horny, salty
dog’, saying he likes women of every colour, culture and size.

Despite
his affair with Dannii, when it later suited him to drop her as a judge
from The X Factor, he did so without a backward glance.

Before they met: Dannii Minogue's fling with Simon Cowell happened before she got together with Kris Smith

Before they met: Dannii Minogue's fling with Simon Cowell happened before she got together with Kris Smith

Dannii, now 40, has just split from
her partner Kris Smith and issued not a word on the subject yesterday.
Her PR Simon Jones said: ‘I’m sorry, but I’m not making any comment on
this story, on the record or off it.’

As
she is dealing with her own romantic heartbreak and has been hung out
to dry in order to make Cowell look good, she could be forgiven for
feeling pretty bitter about it all.

But then, as the many people whom he
has picked up and shed along the way can tell you, Cowell is an
egomaniac of ocean-going dimensions. If it suits him to drop you, he
will — even Louis Walsh was sacked from The X Factor panel and later
reinstated.

If he thinks it helps his TV show to humiliate you, he will — witness The X Factor’s cannon fodder auditionees.

Declaration: Simon Cowell confirmed his engagement to makeup artist Mezghan Hussainy on the U.S. tv

Declaration: Simon Cowell confirmed his engagement to makeup artist Mezghan Hussainy on the U.S. tv

If he thinks it is good publicity to cast you alongside someone who hates your guts, he will.

Indeed,
the revelation of an affair with Dannii sheds a fascinating light on
the feud between her and fellow former X Factor judge, Sharon Osbourne.

Osbourne
declared war within a few weeks of Minogue joining the judging panel
and developed an almost pathological dislike of the younger woman.

She said only last year that Minogue was ‘****ing useless’ and described her as ‘not so much a dim bulb as a power cut’.

Now
we know she was jealous of Cowell’s flirtatious preference for Minogue.
He just sat back and watched them snipe at each other, thinking it
amusing and good for the TV ratings.

Osbourne quit her job over it and
Minogue was repeatedly reduced to tears, yet he never rode to her
rescue. So much for ‘genuine love’. And if you thought the topic of his
private life could not be any grubbier, then consider his ‘crush’ on
singer Natalie Imbruglia, another gorgeous Australian.

In his book, Bower reveals that she was invited on the yacht Cowell hired last New Year.

Allegedly,
he hoped they could rekindle a former affair — but he got nothing more
than a kiss and cuddle. After four days, the embarrassed singer left the
ship.

It is worth remembering that at the time Cowell was still with his fiance Mezhgan Hussainy, known as Mish.

Miss
Hussainy, once his make-up artist, told her family at the time that she
and Cowell were together, even as he was allegedly attempting to seduce
Miss Imbruglia.

Mish also had to put up with Cowell’s pursuit of Cheryl Cole, which he confirmed to Bower.

It was obvious to everyone watching The X Factor that he adored Cheryl.

Grubby: Allegedly Simon Cowell tried to rekindle his affair with Natalie Imbruglia while still with fiancee Mezhgan Hussainy, pictured

Grubby: Allegedly Simon Cowell tried to rekindle his affair with Natalie Imbruglia while still with fiancee Mezhgan Hussainy, pictured

He used to put his arms around her during the show. Colleagues noticed they shared cigarette breaks and Cheryl would often visit his dressing room.

With a tactlessness which is his trademark, he told an interviewer that it would be ‘a fantasy come true’ to kiss her. ‘When I’m sitting next to her, I forget everyone else,’ he said.

Cheryl said that he was so charismatic she felt he had put her in a trance. In the book, he admits: ‘I would have liked an affair with Cheryl, but I felt like a mouse being played with by a beautiful cat.’

In the end, he fired her from The X Factor USA after warning her to raise her game.

Did it ever occur to Cowell that his pursuit of Cheryl must have been uncomfortable for Dannii — and humiliating for his fiance

Perhaps it just didn’t. For Cowell has a rhinoceros hide when it comes to such niceties.

There have long been rumours that he dates women on both sides of the Atlantic at the same time and the book would seem to add credence to them.

He had a romance with model Jasmine Lennard in 2006, during his relationship with Terri Seymour. She was seen arriving at his London house in a fur coat and high heels, and he took her to Ascot. And when it was all over, Ms Lennard disappeared — never to discuss the subject in public. Might she be one of the women whom he admits he has paid off

He was certainly generous to Terri, buying her a house and paying for it to be refurbished by the celebrity interior designer Kelly Hoppen. There were also reports of a 3 million cash settlement for her — small change for Cowell, who is worth 200 million.

His PR spokesman Max Clifford told me: ‘Simon is naturally a very generous person.

‘If he has spent a long time with someone and the magic has gone, but they have got used to a certain standard of living, then he feels they should have some money.’

What a curiously stunted emotional life Cowell seems to have. He may be 52, but it’s all crushes and flings, like a teenager.

He says he is in love, but there doesn’t seem to be any room in his life for anything resembling it.