Plotting world domination! Simon Cowell spotted at a covert meeting with Little Mix and Jamelia
He backed them to win X Factor, despite not having been on the panel in last year's show.
And now it seems Simon Cowell is keen for the show's winners Little Mix to get started on their plan for world domination.
The music mogul was seen having a covert meeting with the girlband at a London hotel earlier this week, along with fellow popstar Jamelia.
Covert: Simon Cowell was seen meeting up with X Factor winners Little Mix at a London hotel on Monday
Keeping their heads down: It is not known if the meeting was the first time the girls have actually met Cowell
Both Cowell and Little Mix appeared to be attempting to keep their heads down as they arrived for the meeting.
However, the girls – Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall – defeated the purpose of going incognito as they tweeted about the meeting.
They wrote on their official Little Mix Twitter page: 'Amazin day recordin then meetin with mr cowell! Great end to this weeks mixers monday! Nanite little mixers. (sic)'
On their travels: Jade Thirlwall and Leigh-Anne Pinnock were seen toting suitcases as they arrived
Who's that girl Jamelia was also present
It was revealed after the girls beat Marcus Collins to be named the winners of X Factor 2011 that Cowell was backing them for big things.
A source said at the time: 'He genuinely believes they could be bigger than the Spice Girls. He's had huge successes in his career but a massive girl band has not really been one of them.
'They are young and they work phenomenally hard, so the sky's the limit.
'There hasn't been such love for a girl band in years.'
Meanwhile, during an interview on Loose Women today, former Spice Girls star Mel C said she finds Little Mix a refreshing change to some of the artists in the industry today.
She said: 'I think Little Mix are amazing, they're young, pretty and have the most amazing voices.'
Adding that some young artists can be too overtly sexual with their dance moves, Mel said: 'The great thing about Little Mix is that they don't look like sophisticated, sexy women, they look like young girls.'
Little Mix are currently working hard on The X Factor live tour, but are also putting as much time as possible into recording their album, which they are apparently hoping to release later this Spring.
Positive influence: Mel C was on Loose Women today and said what good role models Little Mix were