Action man! Simon Cowell shows off in front of his bevy of girls as he spends the afternoon circling his yacht on a jetski
23:35 GMT, 9 August 2012
He's known for his lavish lifestyle and charming ways with women.
And it seems Simon Cowell has found a new party trick when trying to impress his female friends.
This afternoon the music mogul couldn't help but show off as he took to the sea on a jet ski as he circled offshore from St Tropez.
Show off! Simon Cowell reveals he is an action man as he takes to his jet ski on holiday in St Tropez
The X Factor boss could be seen having a whale of a time as he jumped aboard the water vehicle and showed off his skills.
Cowell wore a life jacket and board shorts with his obligatory sunglasses as he made waves, quite literally, in the water.
Having fun: Simon Cowell ensured he impressed with his water skills on his jet ski throughout the afternoon
Look what I can do: Simon looked happy and carefree as he showed off his skills while circling around in the sea for an afternoon of water sporting activities
Simon had obviously had experience using such a vehicle before as he seemed confident while revealing he's quite the action man.
He expertly zoomed off the coast before finally deciding to call it a day and slowly approaching dry land to disembark.
He was given a helping hand as he walked off the jet ski.
And obviously pleased from the exhilaration he smiled as he stripped off his life vest to reveal his bare chest.
Anyone looking Simon seemed to lap up the attention as he was watched
on by his bevy of beautiful women who were sunning themselves nearby
Relaxed: He strutted along as he took his life jacket once he'd had enough of being in the water
Stepping aboard: The music mogul was helped back on to dry land after disembarking from his jet ski
He's been single since splitting from former fiancee Mezhgan Hussainy earlier this year.
And it would seem Simon Cowell is taking full advantage of his single status while on holiday in the South of France while showing off his water sporting skills.
After enjoying an evening at St Tropez's exclusive Binos restaurant, the 52-year-old music mogul was spotted arriving back at his super-yacht with a group of five attractive women the night before.
Party time: Simon Cowell arrives back on board his super yacht with a group of seemingly mystery women
The morning after: Simon's female friends were spotted leaving the yacht the following day
Partying into the night, the X Factor boss seemed to enjoy having a bevy of beauties to keep him company, as he looked more than a little smug has he headed out for a ride on his jet ski the following morning.
With a cigarette in his hand, the star showed off his deep tan in a pair of white swimming shorts as he expertly moved through the ocean.
Meanwhile, his female pals used the opportunity to soak up the sun on board his luxury yacht.
Fun in the sun: Simon seemed to be enjoying himself as he played on his jet ski while smoking a cigarette
Stunning: A mystery blonde was sunning herself on board the deck of the yacht
Ex-factor: Simon was chatting with ex-girlfriend and close pal Sinitta as they sat out in the sun
Cowell's ex-girlfriend – '80s pop star Sinitta, who regularly accompanies him on his lavish trips – was spotted chatting to the star on deck, while a number of seemingly mystery ladies also made the most of their time in the sun.
One blonde beauty showcased her trim figure in a lemon yellow bikini as she relaxed on board the vessel.
A good night One of the ladies had her flip-flops in her hand as she left the boat
Holiday companion: Sinitta arrived in the South of France looking casual in a white T-shirt and coral shorts
Elsewhere, another group of women, dressed in beach dresses and sun hats, were pictured leaving the yacht after their evening of fun.
Despite once claiming his former fiancee was 'the one' during an interview with Piers Morgan, Cowell has previously admitted he doesn't think he will ever make it down the aisle.
He told the Mail: 'I don’t know if I will ever get married, but I am happy.’
Sun-soaked break: Simon has been on his yacht in St Tropez for the past few days
Super-yacht: Simon's private yacht in all its glory