REVEALED: The 'miracle serum' behind Simon Cowell's youthful good looks (and no, this time it's NOT Botox…)
14:25 GMT, 8 May 2012
His devotion to Botox is no secret, once famously describing it as 'no more unusual than toothpaste.'
But, after several face freezing mishaps with the cosmetic toxin, it appears Simon Cowell has turned to a more natural way of maintaining his youthful looks.
According to the media mogul's make-up artist, Cowell has been spritzing his face with a 'miracle' serum made with Japanese herbs and water from the bottom of the sea.
All natural Simon has swapped his Botox habit for a spritz of Shinso serum, which contains water from the Sea of Japan according to his make-up artist
Shinso skin care – which costs between 155 and 255 a bottle – is made from 69 different Japanese herbs and botanicals, including grapefruit peel, honey and olive tree extract, plus water from the depths of the Sea of Japan.
It claims to improve the appearance of skin 'within two minutes,' working as a 'natural face-lift' by penetrating deep into the skin to boost collagen levels, repairing damage and reducing wrinkles.
International celebrity make-up artist Julia Carta, whose clients include actresses Sienna Miller and Keira Knightley, said she had used Shinso on Cowell during filming for this year's Britain's Got Talent series.
'It's like the Rolls-Royce of skin care – a real treat for the skin,' she said. 'It is a bottle of precious water from the bottom of the Japanese sea – it's really quite unique.
Nutrients: Shinso, costing between 155 and 255 a bottle – is made from 69 different Japanese herbs and botanicals, including grapefruit peel and olive tree extract
'I used the product on Simon whilst filming throughout the day to refresh his skin. It's fantastic to hydrate and balance the skin.
'It is great for people coming off long haul flights who need instant hydration. It brightens and plumps the skin. It's a great product.'
Beauty experts say the sea is one of the most bountiful sources of nutrients for anyone who prefers natural skin care.
Dr Stefanie Williams, a Harley Street dermatologist, said Shinso was unlikely to give users instant results, as the product makers claimed, but that it did contain ingredients likely to be 'beneficial' to staying young.
'This product contains anti-ageing ingredients, such as Acetyl Hexapeptide-8 (a muscle relaxer) and Human Oligopeptide-1 (promotes skin cell growth),' she said.
'The instant-effects claim seems like an exaggeration, as it takes time to induce real changes in skin biology.
Too much needle Simon Cowell's droopy eye and puffy face in TV appearances last year led
some to believe that his reliance on Botox had gone too far
'But, overall, a good product with beneficial ingredients.'
Nao Tsuruta, who created the product, added: 'With Shinso Skin Care, you can rejuvenate even the deepest layers of your skin by utilizing some of nature's most precious ingredients found in deep sea waters and rare Japanese herbs and botanical extracts.'
Botox is a toxic protein or nerve poison which is injected into the face and forehead to relax frown lines and smooth wrinkles. It works by temporarily paralysing the facial muscles.
Cowell has admitted having the treatment in the past, saying: 'Yes, I've had Botox, but not in an obsessive way.
'Then again, every guy I know who works in the City has had it now. It works, you do it once a year – who cares'
But last year viewers were shocked at Cowell's appearance when, in June, he appeared to have a drooping left eye during the live Britain's Got Talent semi-final.
A few months later his face and forehead appeared unnaturally smooth and waxwork-like when he was interviewed on Piers Morgan's U.S. chat show.
Image-conscious Cowell was also recently reported to have become hooked on an anti-ageing smoothie containing lingonberry, acerola berry and chokeberry that he discovered while touring the U.S. for the American X Factor last year.