Simon Cowell and Russell Brand are guilty of supporting the trend but button up chaps – we don"t want to see your cleavage!

Simon Cowell and Russell Brand are guilty of supporting the trend but button up chaps – we don"t want to see your cleavage!

Simon Cowell and Russell Brand are guilty of supporting the trend, but button up chaps – we don”t want to see your cleavage!

10:54 AM on 30th June 2011

Unbuttoned: Simon Cowell, left, and Russell Brand aren Unbuttoned: Simon Cowell, left, and Russell Brand aren

The pecs factor: Simon Cowell, left, and Russell Brand aren”t shy about showing off their chests

So macho: JLS members, from left, Aston Merrygold, Marvin Humes, Jonathan

So macho: JLS members, from left, Aston Merrygold, Marvin Humes, Jonathan “JB” Gill and Oritse Williams often wear low cut tops, to the delight of their fans