Shreddies the chemical warfare underpants worn by Chelsea"s Frank Lampard and Christine Bleakley

The chemical warfare underpants! Odour eliminating briefs which filter flatulence…as worn by Chelsea footballer Frank Lampard
Christine Bleakley obtained 'Shreddies' for both herself and her fianceAward-winning underwear contains discrete carbon back panel

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UPDATED:

12:07 GMT, 26 July 2012

An underpants company has designed a range of briefs, boxers and shorties which use chemical warfare technology to filter flatulence.

And there's no need to feel embarrassed about buying them – even Chelsea player Frank Lampard has a pair.

Unisex: Shreddies flatulence-absorbing underwear comes in a range of styles for men and women

Unisex: Shreddies flatulence-absorbing underwear comes in a range of styles for men and women

Shreddies – no relation to the breakfast cereal – feature a special, highly porous carbon cloth back panel which works by absorbing, trapping and neutralising flatulence odours.

The thin, flexible cloth – the same activated carbon material used in chemical warfare suits – is then reactivated simply by washing the pants and does not need replacing.

The award-winning underwear is suitable for both men in women and comes in a range of styles, all of which are meant to fit the body more snugly than conventional underwear.

Women can buy Shreddies in briefs, high-leg briefs or shorties, while men can purchase support boxers, adjustable support boxers, hipsters and briefs.

The hi-tech underpants – which are now being advertised in women's magazines as 'a girl's best friend' – are particularly useful for sufferers of digestive disorders such as IBS (Irritable Bowel Syndrome), Crohn's disease, Dyspepsia, Colitis and food intolerances, or those suffering the after effects of bowel surgery.

Flatulence freebies: After Shreddies were featured on her breakfast TV show Daybreak, Christine Bleakley requested pairs for herself and fiance Frank Lampard

Industrial-strength technology: Shreddies underpants employ the same carbon cloth used in chemical warfare suits

Now and then: Shreddies – pairs of which are
owned by Christine Bleakley and Frank Lampard, left – function using the
same technology employed in chemical warfare suits

There are many flatulence relief
remedies on the market – including pills and charcoal tablets – but no
effective anti-flatulence treatment for sufferers of such complaints,
and Shreddies offer a proven method of removing the odour of excessive
bad gas.

Customers who have
used Shreddies – which won the Look Good Feel Good Award at the
Association For Incontinence Advice awards in 2009 – have commented on
their website, with one man saying his wife calls them his 'socialising
underwear'.

Another,
Jennifer A from Newcastle, says: 'They're an answer to a prayer,
absolutely fantastic, so effective and discreet. I only wish they'd been
invented 40 years ago!

'I
know the problems they address are usually the subject of a joke, but
it's no joke if you actually suffer from them, just the reverse.

'It's
marvellous to have the security they provide, both at work and
socially, in fact in every situation. I'm so glad someone came up with
this idea and will definitely be ordering some more.'

A perfect pair: Adrian Chiles holding some pants (not Shreddies) alongside Christine Bleakley on Daybreak

A perfect pair: Adrian Chiles holding some pants (not Shreddies) alongside Christine Bleakley on Daybreak

How they work: Shreddies underpants function by filtering flatulence through a thin, highly porous carbon cloth

How they work: Shreddies underpants function by filtering flatulence through a thin, highly porous carbon cloth

Shreddies previously featured on breakfast TV show Daybreak, during a segment in which presenters Adrian Chiles and Christine Bleakley pretended to squabble over a men's pair.

In the end, Chiles took the underpants home, but Shreddies spokesman Ianthe Betts-Clarke said: 'Christine was really trying her best to get her hands on the pants but with very little success because Adrian Chiles really wasn't letting go.

'Since their pant-related tiff Christine has requested that we send her over her very own pair of flatulence filtering underwear and one for her other half – of course we were more than obliged to do so.'

Shreddies also design underwear for people suffering from incontinence and those with stomas and colostomy bags.