Shoe must be kidding! British women are spending 2.5 billion on uncomfortable footwear EVERY YEAR


Shoe must be kidding! British women are spending 2.5 billion on uncomfortable footwear EVERY YEAR
Most women own four pairs of 'dinner shoes', which they can only wear sitting while sitting down

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UPDATED:

17:39 GMT, 11 July 2012

Worrying: Almost a third of women buy shoes knowing they will be uncomfortable - because they like how they look

Worrying: Almost a third of women buy shoes knowing they will be uncomfortable – because they like how they look

Christian Louboutin hates the 'concept of comfort' and never designs his shoes around it.

And it seems British women are happy to accept his mantra with all shoes as it is revealed they are frittering away a staggering 2.5 billion each year on uncomfortable shoes they rarely wear.

The average woman in the UK spends 136.52 on five new pairs of shoes every year, at a cost of 27.40 each.

But instead of investing wisely in shoes that can be worn more than once, three out of five pairs end up at the bottom of the wardrobe having only been worn only once or twice, because they hurt the wearer’s feet.

Worryingly, almost a third of women buy shoes knowing they will be uncomfortable, just because they like how they look.

The research, commissioned by shoe specialist Hotter Comfort Concept, also revealed that 40 per cent of the 1000 women questioned admitted to choosing their shoes purely for how they looked and not how they felt.

Lisa McCarten from Hotter, said: 'Shoes really can change your life: they have an impact on the health of your feet, can influence how you feel and play a significant part in how much you enjoy your day.

'Not only do uncomfortable shoes make for a bad day today, squeezing your toes into ill-fitting footwear can also damage your feet causing pain and discomfort in later life.'

She continued: 'We all want to look
our best, keep up with our busy lives and have fun; stylish, comfy shoes
are an essential part of the modern woman's wardrobe to help her tackle
all three!'

According to the research, 68 per cent of women
revealed they spend at least one day a week wearing uncomfortable
shoes, with 48 per cent hoping to eventually 'wear in' painful shoes.

Some 53 per cent of women keep uncomfortable shoes for up to a year in their wardrobe before binning them, even if they have only been worn once.

They
also revealed that they own at least four pairs of shoes just to be
worn when sitting down or ‘Dinner Shoes’ that look amazing but are very
painful to walk in.

Killer heels: Victoria Beckham is well-known for her love of towering heels, particularly red-soled Louboutins

Foot fettish: The average British woman buys three pairs of shoes per year, unlike Steven Gerrard's wide Alex Curran, pictured in YSL Tributes

Standing tall: Celebrity British women including Victoria Beckham, left, and Alex Curran, right, love wearing designer shoes not built for comfort

Regionally,
women in Chelmsford buy the most shoes, purchasing on average seven new
pairs a year whereas women in Leicester buy the least purchasing just
four pairs every year.

Women
in Worcester buy the most uncomfortable shoes, admitting that 70 per cent of
their shoe collection has only been worn once, whereas women in
Cambridge are the most comfort savvy, revealing that just 20 per cent of their
collection has been worn only once.

CITIES WITH MOST ONCE-WORN SHOES IN WOMEN'S WARDROBES

1. Worcester

2. Swansea

3. Gloucester

4. Cardiff

5. Edinburgh

CITIES WITH FEWEST ONCE-WORN SHOES IN WOMEN'S WARDROBES

1. Cambridge

2. Portsmouth

3. York

4. Liverpool

5. Belfast