She really IS worth it! First look at Glee's Lea Michele in L'Oreal hair campaign
17:55 GMT, 19 September 2012
L'Oreal has released the first set of campaign images starring Lea Michele, just days after she was announced as its new $1million brand ambassador.
The Glee actress, 26, is seen with her wavy dark locks tumbling around her face, leaving us in little doubt that hair will be the focus of her role.
Miss Michele, who dates co-star Cory Monteith, said that she was thrilled to front the beauty giant, as she has long been fascinated by make-up.
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Worth it: Glee actreee Lea Michele is seen with wavy dark locks tumbling around her face, leaving us in little doubt that hair will be the focus of her role as L'Oreal ambassador
'Growing up on stage, I was introduced to makeup at a young age and I
will never forget the first time I tried on a L’Oral Paris iconic
lipstick,' she said in a statement.
'It was instant glamour and I’ve been hooked ever
She added that the brand's famous slogan is one that resonates with her.
until I was a bit older that I fully understood the brand’s message of a
woman’s worth, which I wholeheartedly agree with.'
The $1million contract will see Miss Michele follow in the footsteps of actresses including Eva Longoria, Rachel Weisz and Andie MacDowell.
High-octane glamour: Miss Michele has become a firm fixture on the red carpet, rocking goddess gowns
But it is not the first time she will be stepping into the lucrative world of ad campaigns: Earlier this year she landed a deal as the face of budget fashion brand Candie's.
She promoted it's spring/summer collection in a retro-themed campaign.
Since her Glee character Rachel Berry graduated, Lea has been carving a fashionable new image for herself.
On the red carpet she has been
snapped in labels such as Armani, Victoria Beckham and Carolina Herrera,
and this season she attended a number of shows at New York Fashion
She regularly tops 'most beautiful' lists and Time magazine has pegged her as one of the world's most influential people.
All grown up: Lea, pictured as Glee character Rachel, has been carving a fashionable new image for herself
This weekend she was guest of honour at a party thrown by Nylon at Mr C's hotel in Beverley Hills, to celebrate her first cover shoot for the magazine.
For the event she donned a striking floor-length, green, Naeem Khan gown paired with dusty pink platforms.
She recently confirmed that she is dating Glee co-star Cory Monteith, who plays her on-screen boyfriend, after the pair were snapped holding hands.
The new season of Glee premiered in the U.S. last week. It is reported that Ms Michele receives $45,000 per episode.
VIDEO: Lea talks about less personal 'Glee' in latest season