Sephora staff get a makeover with new uniforms by Michelle Obama favourite Prabal Gurung
As many a girl's go-to destination for premium cosmetics, the Sephora workforce are usually the ones giving makeovers.
But the tables have been turned after the beauty giant issued its staff with new uniforms designed by Prabal Gurung.
The New York-based label, which is a favourite with Michelle Obama, created Sixties-inspired shift dresses for the female employees with a bold red stripe across the neckline and down the arms.
Employees only: New York-based Prabal Gurung has redesigned the outfits of Sephora's 'cast members' in futuristic black and red. It's the first time since 2001 that the cosmetic store has updated staff uniforms
They also have the choice of trousers and a blazer with a red collar, while male staff members will wear shirts and black trousers in a co-ordinating design.
The designer explained how the brief was to create something that was practical as well as fashionable.
WWD: 'My intention was to reflect the
style and playfulness of shopping in a Sephora store, but to also make
sure they would be functional in such a fast-paced environment.'
Bold and contemporary: Female staff get to chose from a trapeze tunic with a dramatic flash of red on the shoulders and in a panel up the back or a pant suit. Men will be dressed in sleek black trousers and shirts
As well as the First Lady, Mr Gurung's
creations have been worn on the red carpet by stars including Sarah
Jessica Parker, Jessica Chastain and Rooney
His most recent collections feature floral prints in lilac and mint
green but his autumn/winter 2010-2011 collection heavily relied on the
combination of red and black.
Sharon Rothstein, marketing director of the San Francisco-based chain, said Mr Gurung was an obvious choice.
Colour block: The designer used the dramatic combination of red and black in his autumn/winter 2010-2011 collections. He said that his outfits for Sephora are functional as well as stylish
At a launch event last week in New York's Meatpacking District, she explained: 'We
need to find someone rich with a vision of possibilities and, frankly,
we immediately thought of Prabal.
'We wanted to define the new Sephora style… to be bold, contemporary, strong and have a modern aesthetic.'
We predict a sharp rise in job applications at the chain's stores around April, when the new designs arrive on the shop floor.