Send them back to school! Parents can’t wait for term-time to start as ‘fed-up Friday’ deemed worst day of school holidays
74% of parents admit they are ready for their children to return to school after spending all of their summer budget on keeping them entertained
09:56 GMT, 24 August 2012
Entertaining the children over the lengthy summer holiday period is never easy or cheap and from the Olympics to bank holidays, this summer has certainly been one to celebrate.
But it seems that parents are getting to the end of their tether with today officially being dubbed 'Fed Up Friday' as over three quarters of parents have already spent their summer entertaining budget.
According to new research 74 per cent of parents are desperate to get their kids back to school and after already spending 1.5 billion trying to entertain their offspring, funds are running low.
Parents are struggling to afford the costs of entertaining their children who moan about being bored on average 2.5 times a day
To make matters worse, children are complaning of boredom an average of 2.5 times a day; that's 17,000 complaints of boredom across the UK every minute or a staggering 25 million moans a day.
The research launched today by Morrisons also found that whilst many parents enjoy additional time with their children, they are feeling the pressure as the end of the month and the bank holiday draw near, with most having to wait another week until payday.
Parents can't wait for their children to return to school as the costs of entertaining them are rocketing
And while parents love having the kids at home over the summer, 42 per cent of parents are fed up of tidying after their offspring with 29 per cent still worrying about finding activities for them to do.
The survey also revealed that parents think it is easier to entertain the children if they have lots of money (35%) with 36 per cent finding it difficult to find free or low cost activities.
Previous research shows that parents expect to spend an additional 31.59 per child per week over the course of the summer holidays on food, entertainment, childcare and days out, meaning that by today UK parents will have already paid out an additional 1.5billion keeping their kids quiet, which will rise to a massive 1.8billion by the end of the holidays.
Catherine Prisk, Director of Play England, said: 'Parents can feel pressure to entertain their children, and to spend money on doing this. They often feel they are doing something wrong if their child says they are bored.
'There are plenty of ways children can entertain themselves for little or no cash, and without needing parents hovering over them all the time. So save yourself time and money and give children the gift of freedom to use their imagination, to do what they want to do and to make new friends and try out new skills.'
THE EYE-WATERING 5K COST OF KITTING OUT KIDS FOR SCHOOL
From the latest fountain pens, to shiny new school shoes, the back-to-school shopping trips are never cheap.
And research by Staples UK today found that forking out for school uniform, sports kit and stationery supplies means parents are now spending 209.72 per child at the start of each school year.
Shopping for new uniform is never easy or cheap as children want to fit in with school friends
And with an average of two children in each British family, that means 419.44 per year, or a whopping 5,033 over the 12 years children are in school.
The cost of new school uniform accounts for almost a quarter of the money spent each year – 45 for each child every September, closely followed by school shoes (32) and a new coat (30).
The study also revealed the effect of the recession, with three in four (75%) parents worried how they will afford the basics for the new school year.
The average parent now saves for two months or more before the start of term to make sure the costs can be met, with 1 in 10 even budgeting for more than six months. Worryingly, one in five (20%) parents even admitted to sending their child to school in uniform too small as they couldn’t afford to buy a new one.
Amee Chande, MD, UK Retail and Direct at Staples, said: 'The list of things a child needs for the new school year can feel endless – uniform, shoes, a new coat, sports kit, stationery and even a new school bag all add up, especially if you have more than one school-age child you need to kit out.
'As your children get older, there can be added pressure to spend more money than usual on a certain brand or special stationery equipment, and it can be difficult to say no. But with the recession hitting families hard, many parents have no choice but to save money wherever they can, meaning the back to school shop has had to change.
'To help ease the burden of the new school year there are a few simple steps that can be taken – parents shouldn’t feel they have to replace everything with something new, just because it’s a new school year – it’s likely that last year’s fountain pen will work just as well again this year. Parents could even think about setting their child a budget so they take extra care over choosing their purchases, and look after their new kit.'
Despite the cost of the new school year more than a quarter of parents said they felt pressure from other mums to kit their children out with the right brand or type of clothes, bags and stationery.
And the demands don’t end there, with 15 percent of parents polled revealing that their children have been teased for not having the same bags or stationery as the other kids.
It seems that it isn’t just the cost of the new school year that is concerning parents however, with 57 percent admitting they find returning to the school routine and early mornings a shock. Other top gripes for parents include labeling school supplies (27%) and buying shoes (40%), but a quarter (22%) revealed they dread the return to school as they miss their children.