Secrets of the "Fox Glam": One woman lifts the lid on the network"s bold make-up look

Secrets of the 'Fox Glam': One woman lifts the lid on the network's bold make-up look

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UPDATED:

23:33 GMT, 23 August 2012

Though all female news anchors are required to look perfectly polished on air, it is widely acknowledged that women who appear on Fox take it to an entirely different level.

The subject of both admiration and ridicule, the network's women typically favour a heavily made-up aesthetic, that is unlike that of any of its rivals.

Now one writer has revealed exactly how the 'Fox Glam' look is realised, and what purpose it serves for the network.

Fox anchor Megyn Kelly

Finishing touches: Fox anchor Megyn Kelly has her lipgloss applied before going on air. Her heavily-made-up look is typical of the 'Fox Glam' aesthetic that the network has become known for

In an article for The Atlantic, writer Liza Mundy describes her own experience of Fox make-up artist's chair, when appearing on the network to promote a book.

She tells how the make-up artist
commented that she favoured a 'natural look' before proceeding to
outline the outside of her lips, coating her eyelids in so much shadow
'I felt I should be wearing a sash and tiara'.

Getting the Fox treatment: Writer Liza Mundy describes her own experience of the Fox make-up artist chair

Getting the Fox treatment: Writer Liza Mundy describes her own experience of having her make-up done by the Fox team

Then, though she admitted to the hair
stylist that she wore her hair curled under, it was flicked out
regardless because it looked 'cuter'.

The 'Fox Glam' look, to the unfamiliar,
is identified by heavily-applied make-up. Plenty of bronzer and gloss
are de rigueur, as are false lashes and eyeliner.

And it does not stop at make-up. Fox
women typically wear figure-hugging garments in bright colours that work
well on high-definition TV screens.

Ms Mundy's poll of women who work on TV news shows revealed some opinions of the Fox signature look that were so acerbic, they refused to reveal their names for fear of losing their jobs.

One likened the look to that of a
pageant queen, another called it 'glamour nighttime', and a third added
that 'at Fox, they look very painted'.

One publicist admitted that a client's face was brushed with so much bronzer, 'she looked like a female George Hamilton.'

Of course, the 'Fox Glam' does have its fans. There are YouTube montages that pay tribute to female anchors' legs
alone, while the website Foxnewsgirls.com pays an individual homage to
each and every one.

Ms Mundy's article suggests that Fox is catering to the tastes of its Republican-heavy audience.

Signature look: The 'Fox Glam' does not stop at make-up. Figure-hugging dresses, like Ms Kelly's are de rigueur

Signature look: The 'Fox Glam' does not stop at make-up. Figure-hugging dresses, like Ms Kelly's are de rigueur

Colour pop: Bright hues, as seen on Lisa Murphy and Heather Nauert, are favoured by Fox producers

Colour pop: Bright hues, as seen on Lisa Murphy and Heather Nauert, are favoured by Fox producers

According to the experts she
interviews, there are several reasons that might explain why both the
male and female viewers enjoy seeing a more made-up woman on screen.

Fox's male viewers, in particular,
tend to be older than those of other networks and so are attracted to
women who are a little 'brighter', make-up artist Meli Pennington says.

'The Republican Party welcomes looks in a woman – Michele Bachmann, Sarah Palin, Nikki Haley – and so does Fox'

She tells Ms Mundy: 'They’re definitely pandering to a
male audience… You think of Hugh Hefner’s girlfriends. As he [gets] older,
they all get brighter and blonder.

'Look at Anna Nicole Smith. It’s like
the large-print edition of women.'

As for Fox's female viewers,
sociologist
Catherine Hakim argues that conservative women are more likely to
embrace their 'erotic capital' – or, as Ms Mundy more bluntly puts it, 'using
your looks to get ahead.'

She adds: 'The Republican Party
welcomes looks in a woman – Michele Bachmann, Sarah Palin, Nikki Haley – and
so does Fox.'