Schoolgirl, 15, steps into fashion world after being crowned winner of shoe design contest judged by Jimmy Choo's niece
15:06 GMT, 24 April 2012
A schoolgirl has leapt into the fashion world after her stiletto design caught the eye of industry experts.
Molly James, 15, from Cheshire, was one of thousands to enter a footwear competition, judged by a number of renowned footwear figures, including Jimmy Choo’s niece Lucy Choi.
And thanks to her eye-catching, lace-up creation, she has been crowned winner of the nationwide contest and The Molly Court is set to go on sale across the UK this autumn, priced at 299.
Cinderella moment: Molly James' stilettos will be stocked in 30 stores nationwide this autumn
Molly, who attends Withington Girls' school, where Sarah Burton, creative director for
Alexander McQueen is a former pupil, was encouraged to enter the contest last December by her design and technology teacher.
Children between six and 16 were asked to use their imaginative flair and submit footwear ideas to designer boutique Daniel Footwear.
The retailer, which stocks an array of top brands including Armani, DKNY and Vivienne Westwood, decided to launch the contest last year to encourage budding designers.
Commenting on Molly's creation, Daniel Buck the firm’s managing director said: 'We tweaked her design, but only a
little bit, and the shoes were made in a factory near Milan which
produces shoes for a host of top brand names like Prada and Vivienne
Thanks to her design, Molly has also been offered work experience at a prestigious shoe factory in Italy
'It’s great to see such enthusiasm from young talented
individuals with a passion for the fashion industry. We can’t wait to
see Molly’s Courts on display.'
Her heels will go on sale in 30 stores and online as part of Daniel Footwear’s 2012 autumn/winter collection.
Molly’s parents, Sue and Stuart and her grandmother Betty were at the Alderley Edge store in Cheshire to see her presented with a pair of her self-designed shoes and offered work experience at the production centre in Italy.
Her design and technology teacher Mrs Cotton added: 'Molly’s design is amazing but she has a tough act to follow… Sarah Burton, creative director for Alexander McQueen and designer of the Duchess of Cambridge’s wedding dress is a former Withington pupil.
'The girls are very much multi-talented.'