Samantha Cameron and Zoe Ball desperate to be "10% cool"
How Samantha Cameron and Zoe Ball are among the growing number of middle-aged women desperate to be “10 per cent cool”
11:23 PM on 22nd June 2011
Letting her hair down: Samantha Cameron with husband David in Ibiza
On trend: Samantha Cameron usually gets her style just right, like her outfit at the Scottish Fashion Awards, left. But at the Royal Wedding, right, her lack of a hat was a mistake
Hanging onto youth with dignity: Zoe Ball, left, and Dame Helen Mirren are further examples of women who have grown up whilst still maintaining a youthful outlook