Samantha Cameron and Zoe Ball desperate to be "10% cool"

Samantha Cameron and Zoe Ball desperate to be "10% cool"

How Samantha Cameron and Zoe Ball are among the growing number of middle-aged women desperate to be “10 per cent cool”

11:23 PM on 22nd June 2011

Letting her hair down: Samantha Cameron with husband David in Ibiza

Letting her hair down: Samantha Cameron with husband David in Ibiza

Samantha Cameron usually gets her style just right, except at the Royal Wedding, right, where her lack of a hat was a mistake Samantha Cameron usually gets her style just right, except at the Royal Wedding, right, where her lack of a hat was a mistake

On trend: Samantha Cameron usually gets her style just right, like her outfit at the Scottish Fashion Awards, left. But at the Royal Wedding, right, her lack of a hat was a mistake

Zoe Ball, left, and Dame Helen Mirren are further examples of women who have grown up whilst still maintaining a youthful outlook Zoe Ball, left, and Dame Helen Mirren are further examples of women who have grown up whilst still maintaining a youthful outlook

Hanging onto youth with dignity: Zoe Ball, left, and Dame Helen Mirren are further examples of women who have grown up whilst still maintaining a youthful outlook